Responsibilities

• Lead the coordinated brand, media, and advertising strategy across internal partners, external agencies, and the Southwest Airlines team
• Monitor brand health and define actions to strengthen differentiation, clarity, and consistency in the marketplace
• Drive awareness, consideration, and affinity through integrated campaigns across owned, paid, and earned channels
• Oversee creative development end-to-end, from briefing and concepting through reviews, approvals, and production
• Align cross-functional partners to deliver integrated initiatives while balancing customer experience, brand goals, and regulatory requirements
• Manage agency partners and internal experts, including scope, performance, and budget accountability
• Build and execute test-and-learn plans to improve efficiency, effectiveness, and return on investment
• Establish tracking and measurement across channels and customer touchpoints, ensuring reliable performance insights
• Use data to refine audience targeting, messaging, channel mix, and placements across platforms
• Develop and maintain messaging frameworks and a style guide for prospect and existing customer communications

Requirements

• 10 or more years of experience in product marketing and or marketing within credit cards, financial services, or payments
• Proven background in media and advertising, brand strategy, and or product marketing
• Demonstrated ability to convert business objectives, customer insights, and performance data into effective marketing strategies
• Strong cross-functional leadership skills and ability to influence in complex, matrixed organizations
• Experience leading creative development processes, including briefing, production management, and approvals
• Experience managing external agencies and internal partner teams to deliver high-quality outcomes
• Strong budget management capability, including planning, forecasting, approvals, and ongoing stewardship
• Strong analytical mindset with experience defining measurement approaches and interpreting performance results
• Excellent written and verbal communication skills, including executive-level presentations and narrative building
• Self-starter who takes ownership, moves with urgency, and delivers in fast-changing environments

Preferred

• Marketing experience in a regulated industry, preferably credit cards or financial services
• Experience with travel and entertainment marketing and or co-branded card programs
• Hands-on experience with digital advertising channels such as programmatic, social, and direct publisher partnerships
• Experience marketing products across lifecycle phases such as launch, growth, and mature portfolios
• Full-funnel marketing expertise, with strength in upper and mid-funnel strategy; acquisition experience is a plus
• Track record of delivering results in ambiguous environments while maintaining strong stakeholder alignment
• Master's degree in business or related graduate degree

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
• We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.