Responsibilities

• Build the Brand
• Define and evolve Zeno’s brand identity, voice, and narrative across all channels
• Translate complex nuclear technology into clear, compelling storytelling
• Own the Marketing Engine
• Develop and implement an integrated marketing strategy across PR, content, digital, events, and partnerships
• Launch bold, unconventional marketing campaigns that generate organic attention and conversation
• Lead product launches, major announcements, and partnership reveals that drive awareness, engagement, and qualified demand
• Create the systems and processes required to scale marketing as the company grows
• Drive Market Adoption
• Develop go-to-market strategies for Zeno's nuclear batteries, ensuring tight alignment between the engineering, business development, and marketing teams

Requirements

• 10+ years of marketing and communications experience.
• 3–5+ years building brand strategy from the ground up at early-stage or high-growth companies.
• Deep experience with hardware companies, including the unique challenges of marketing physical products with long development cycles.
• Senior-level strategic thinking with a track record of measurable brand-building success.
• Demonstrated experience translating complex technical concepts into compelling narratives for diverse audiences.
• Proven track record of building, motivating, and developing high-performing teams.

Preferred

• Creative fearlessness — you've launched campaigns that made people talk, whether through humor, audacity, or emotional resonance.
• Comfort with ambiguity and scrappiness — you can build something from nothing with limited resources.
• Understanding of defense, aerospace, or deep tech ecosystems.
• Native fluency in social media dynamics, particularly X culture.
• Executive presence and coaching ability — you can work effectively with founders and C-suite leaders.
• Genuine passion for the mission — accelerating humanity's expansion into new frontiers, from the seabed to the lunar surface.
• Experience working with technical founders or scientists.
• Background in community building or grassroots movement creation.
• Track record of securing earned media in top-tier outlets.
• Video production or content creation skills.