Responsibilities

• Lead the Luxury Funnel
• Design and execute a full-funnel acquisition strategy across paid media, partnerships, organic storytelling, referrals, email, and high-trust brand experiences.
• Lead with Proven Salesforce Marketing Cloud Expertise
• This is essential. You must have a successful hands-on track record with Salesforce Marketing Cloud, not just experience supervising others. You know how to use Email Studio, Journey Builder, segmentation, personalization, automations, testing, and triggered nurture flows to deepen engagement and move people toward inquiry and booking.
• Build Relationship-Based Lifecycle Campaigns
• Create emails and nurture journeys that feel personal, elegant, and human. Our travelers should feel seen, understood, and inspired.
• Develop High-Trust Messaging
• Translate the NectaMark™ Eco Score assessment system and our stewardship philosophy into language that builds confidence, inspires action, and never feels preachy, overly technical, or generic.
• Execute and Optimize Campaigns
• Own campaign testing, creative direction, landing pages, copy, paid social, email, lead magnets, partnerships, and conversion optimization. You should be able to think like a strategist and ship like a practitioner.
• Support Investor Momentum
• Partner with the founder on investor materials, high-stakes messaging, and presentations during the funding process.
• Build the Marketing Function
• Join the executive team and build the marketing team, systems, reporting, and processes needed to support a growing team of travel curators and a reliable demand engine.

Requirements

• 3–5+ years of successful, hands-on Salesforce Marketing Cloud experience and have built journeys, automations, segmentation logic, nurture sequences, and engagement programs that produced measurable results. This is non-negotiable.
• You understand luxury or high-consideration marketing and know how to earn trust, spark desire, and move discerning buyers to act.
• You are both performance-minded and creatively gifted, fluent in conversion rates, CAC, qualified leads, and revenue, but equally strong in language, imagery, timing, and emotional resonance.
• You have founder-stage energy : scrappy, fast, resourceful, decisive, and comfortable operating without a large agency, large budget, or large team.
• You bring strategic discipline, creative confidence, and mission alignment . You care about sustainable travel, conservation, cultural respect, and building a brand that honors the planet and its people.
• You are proactive, emotionally intelligent, collaborative, and fun to work with.