• Accelerate growth of patient-specific compounding through increased refillable new prescriptions and prescription longevity
• Build and operationalize a prescription management marketing system that drives adherence, refills, and lifetime value
• Enable Sales and Corporate Accounts teams with plans, tools, materials, and insights that improve conversion and productivity
• Develop a balanced strategy to optimize and sustain office-use compounded product sales
• Establish data-driven, compliant marketing practices that scale
• Own & execute the enterprise marketing strategy aligned to Wedgewood’s commercial growth priorities.
• Design a marketing engine that effectively reaches, converts, and retains customers beyond direct sales coverage.
• Drive predictable demand generation across digital, content, lifecycle, and omnichannel programs.
• Balance near-term revenue impact with long-term brand and customer equity.
• Builds & executes Wedgewood and Blue Rabbit brand / portfolio strategies, materials, messaging, tools & tactics.

Requirements

• Bachelor’s degree or equivalent related work experience required
• MBA preferred
• 12+ years of progressive marketing experience, including senior leadership roles
• Demonstrated experience building and managing product demand forecasts in collaboration with sales, finance and operations
• Proven ability to manage multi-million-dollar marketing and promotional budgets with accountability for ROI
• Demonstrated ability to lead and scale high-performing marketing teams and lead and influence cross functional teams and partner with Sales to enable frontline execution

Nice to Have

• MBA preferred
• Experience in animal health, veterinary, or adjacent healthcare markets is preferred
• Familiarity with prescription-based or refill-driven business models and working with compounding pharmacies or customized therapeutics is a plus
• Experience operating in a regulated industry (pharma, animal health, healthcare, medical devices, or similar) is preferred
• Demonstrated success in B2B and B2B2C marketing environments

Benefits

• Medical, dental, vision and voluntary benefit coverages
• Company Paid Life Insurance and disability coverage
• 401(k) retirement plan with generous company contribution
• Paid time off that increases every year
• Tuition reimbursement opportunities
• Strong internal promotion and career development programs