Senior Director Global Marketing

Waltham, MA (On-site)

$230K/yr – $280K/yrSenior Level15+ years expFull time

Posted 2 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global marketing strategy and annual plan, drive market insights and segmentation, and lead a global demand-generation engine and digital marketing to hit growth targets.

Define and govern GTM strategy with clear KPIs
Lead global demand generation and campaign engine across channels
Build and mentor a large global marketing team and manage budget

Job Description

Responsibilities

Build and execute the global marketing strategy and annual operating plan aligned to company strategy, with clear priorities, KPIs, and governance.
Drive market and customer insight (segmentation, VOC, competitive intelligence) to identify growth opportunities and guide portfolio choices.
Lead global demand generation and campaign engine (incl. regional localization) to deliver pipeline targets and improve lead-to-opportunity conversion.
Oversee digital marketing performance across channels (SEO/SEM, marketing automation, email, paid media, web)
Build, mentor, and lead a high-performing global marketing organization; deploy Danaher Business System tools to drive continuous improvement and measurable outcomes.
Manage the global marketing budget & operations

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field; MBA/advanced degree preferred. Life Sciences background (e.g., Biology/Biochemistry) a plus.
15+ years of senior marketing/commercial leadership in Life Sciences, with demonstrated delivery of global go-to-market strategies and growth results.
Strong expertise in demand generation, campaign management, segmentation, and pipeline analytics; hands-on with KPI design and performance management.
Deep knowledge of digital marketing and marketing technology (including punchout systems, SEO/SEM, paid media, web, email/automation, content), with a test-and-learn approach.
Proven ability to lead and scale global teams (minimum of 25 globally located) in matrixed environments; experience driving organizational transformation and continuous improvement.
Strong financial acumen: planning, forecasting, budgeting, and ROI-based resource allocation.
Experience partnering with product management and sales to translate portfolio strategy into execution.
This global position requires to travel globally (30-40% estimate).

Preferred

MBA/advanced degree preferred. Life Sciences background (e.g., Biology/Biochemistry) a plus.

Benefits

Leica Microsystems offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Leica Microsystems

Leica Microsystems develops and manufactures microscopes and scientific instruments for the analysis of microstructures and nanostructures. Ever since the company started as a family business in the nineteenth century, its instruments have been widely recognized for their optical precision and innovative technology. It is one of the market leaders in compound and stereo microscopy, digital microscopy, confocal laser scanning microscopy with related imaging systems, electron microscopy sample preparation, and surgical microscopes. Leica Microsystems has seven major plants and product development sites around the world. The company is represented in over 100 countries, has sales and service organizations in 20 countries, and an international network of distribution partners. Its headquarters are located in Wetzlar, Germany.Leica Microsystems is proud to be part of DanaherDanaher’s science and technology leadership puts solutions from Leica Microsystems at the forefront of the industry, so they can reach more people. Being part of Danaher means we can offer unparalleled breadth and depth of expertise and solutions to our customers. Together with Danaher’s other businesses across Biotechnology, Diagnostics and Life Sciences, we unlock the transformative potential of cutting-edge science and technology to improve billions of lives every day.

Founded in 1997

Wetzlar, Hesse, DEU

2.3K employees (108 in marketing)

fcld.ly/leica-linkedin