Responsibilities

• Lead end-to-end product commercialization across both commodity and value-added portfolios.
• Translate category strategy into executable product roadmaps, specifications, and launch plans.
• Own the full lifecycle of SKUs—from setup and launch through optimization and discontinuation.
• Partner closely with Commercial Finance to improve mix, margins, and portfolio health using cost, complexity, and profitability analytics.
• Ensure product decisions align with plant capabilities, yields, and supply constraints.
• Establish clear governance to manage SKU growth while meeting customer needs.
• Own brand architecture, positioning, and governance across all channels.
• Ensure messaging is consistent, compliant, and aligned with regulatory requirements.
• Lead marketing and advertising strategy across trade, digital, and industry platforms.
• Develop and manage annual marketing plans and budgets.

Requirements

• 15+ years of experience in food manufacturing, protein, or related industries.
• Senior leadership experience across marketing, product, or commercial strategy.
• Demonstrated success driving margin improvement, portfolio optimization, and value‑added growth.
• Deep experience partnering with Operations and Supply Chain.
• Strong financial acumen and P&L understanding.
• Strategic, commercially oriented leadership style.
• Ability to align market demand with operational reality.
• Confident decision‑making in complex, commodity‑driven environments.
• Strong executive presence and influence across peers and leadership.
• Data‑driven, results‑oriented mindset.

Preferred

• Experience in poultry or broader protein environments strongly preferred.
• Experience in USDA-regulated environments preferred.
• Experience overseeing R&D and innovation functions preferred.
• Experience across both commodity and value-added businesses preferred.
• Master’s degree preferred.