VP of Marketing

New York City, NY (Remote)

$140K/yr – $160K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the growth marketing function for a nonprofit, translating data into donor acquisition and engagement strategies across channels, while aligning with mission and brand. Drive revenue and awareness by building a measurement-driven funnel, testing and optimizing campaigns, and partnering with operations for dashboards and reporting.

  • Growth Strategy: Own multi-channel growth plan to expand donor base and lifetime value with data-driven experimentation.
  • Analytics & Tech Stack: Lead dashboards, analytics, and optimization across CRM, ad platforms, and website to inform tactics.
  • Content & Engagement: Oversee content creation and storytelling to support donor communications and fundraising collaboration.

Job Description

Own the growth marketing function for a nonprofit, translating data into donor acquisition and engagement strategies across channels, while aligning with mission and brand. Drive revenue and awareness by building a measurement-driven funnel, testing and optimizing campaigns, and partnering with operations for dashboards and reporting.

  • Growth Strategy: Own multi-channel growth plan to expand donor base and lifetime value with data-driven experimentation.
  • Analytics & Tech Stack: Lead dashboards, analytics, and optimization across CRM, ad platforms, and website to inform tactics.
  • Content & Engagement: Oversee content creation and storytelling to support donor communications and fundraising collaboration.
VOW for Girls logo

VOW for Girls

VOW for Girls is a growing global movement that partners with brands and individuals to end the international child marriage crisis. Count to three. 1...2...3... A child just became a bride. By raising funds and awareness, together, we can end child marriage in our lifetime. 100% of the funds we raise are invested in effective but underfunded local efforts that advance girls’ rights by providing education, job training, and vital life skills, so girls can own their futures. VOW for Girls is a vow for the future.

Founded in 2018
New York, New York, USA
17 employees (1 in marketing)