Responsibilities

• Build and scale a social presence that moves at the speed of culture
• Turn UnitedMasters' social channels into a defining advantage for the company, not a support function
• Lead a culturally fluent, fandom-native social strategy attuned to conversations, creators, and moments shaping music and pop culture in real time
• Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music and artist relationships to build a moat
• Build the team, operating model, and content engine to ship at the speed culture moves
• Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers
• Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors
• Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks
• Develop product positioning and messaging grounded in user research, market insights, and platform understanding
• Define and refine UnitedMasters' brand: how we present to artists, brands, and culture, balancing brand and growth investment

Requirements

• 10+ years of marketing leadership with deep, demonstrable expertise in social media
• Social-first marketing leadership, not a generalist who oversees social
• Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
• Experience growing consumer mobile, web, and/or enterprise-SaaS products with measurable business impact
• Experience managing both qualitative and quantitative customer research
• Strong management experience leading cross-functional marketing teams; ability to recruit, develop, and retain talent
• High intellectual horsepower, comfortable with spreadsheets and creative work
• Extreme empathy and curiosity for artists and brand customers
• Startup, do-er mentality

Preferred

• Music, creator economy, or marketplace experience
• International marketing experience
• Experience working closely with an in-house or external creative agency