VP, Marketing - Ultra

New York City, NY (On-site)

$140K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 12 days ago

Job Summary

Own the development and execution of integrated marketing campaigns for Ultra Records artists, shaping long-term brand narratives and driving audience growth across digital channels.

  • Lead campaigns for singles, videos, and album releases across the roster
  • Collaborate with DSP partners and analytics to optimize editorial opportunities and ROI
  • Guide cross-functional teams and external partners to ensure cohesive, high-impact releases

Job Description

Responsibilities

  • Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
  • Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster
  • Drive artist development strategy in partnership with A&R, management, and creative teams — building long-term brand narratives alongside individual release campaigns
  • Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc. ) to grow audiences, deepen fan engagement, and drive streaming demand
  • Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities
  • Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly
  • Collaborate cross-functionally with radio, publicity, creative, and sync teams to ensure cohesive, high-impact releases
  • Manage relationships with external partners including digital agencies, influencer networks, and content creators
  • Contribute to artist pitch meetings and internal business reviews with thoughtful, data-supported marketing perspectives
  • Manage marketing budgets efficiently, tracking spends against goals and reporting on ROI

Requirements

  • 7+ years of progressive marketing experience in the music industry, with a strong track record in recorded music campaigns and digital marketing
  • Broad knowledge of the contemporary music landscape and an ability to adapt strategy across genres and audiences
  • Extensive contacts and relationships in the electronic music industry
  • Skilled at artist-facing communication - you know how to build trust with talent and their teams
  • Strong digital and social instincts, with hands-on experience using platform tools and analytics to drive results
  • Comfortable being both creative and analytical — equally at home in a brainstorm and a performance dashboard
  • Experience managing budgets and working within cross-functional team structures
  • A natural collaborator with excellent communication skills and the ability to manage high volumes of competing priorities
  • Available to travel both domestically and abroad for meetings, music conferences and festivals.

Benefits

  • - You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • - A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • - An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • - Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • - Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • - The space to accelerate progress, positively disrupt, and create what happens next
  • - Time off for a winter recess

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

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VP, Marketing - Ultra

Sony Music Global Job Board · New York City, NY · On-site