Responsibilities

• Develop and execute the company's overall marketing strategy
• Increase qualified website traffic, demo bookings, and pipeline generation
• Refine messaging and positioning to attract larger, more complex eCommerce businesses
• Identify customer pain points and translate them into effective campaigns and content
• Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing
• Analyze campaign performance and continuously optimize conversion rates and ROI
• Manage external marketing resources, agencies, and vendors
• Establish measurable KPIs and accountability around marketing performance
• Partner directly with the CEO on growth initiatives and go-to-market strategy
• Drive marketing efforts that support the company's goal of accelerating annual growth

Requirements

• 10+ years of SaaS marketing experience
• Proven track record generating qualified leads, demos, and revenue growth
• Strong expertise in positioning, messaging, content strategy, and demand generation
• Experience marketing complex software products to business customers
• Ability to quickly understand technical products and customer pain points
• Strong analytical skills with experience using tools such as Google Analytics, Salesforce, and related marketing platforms
• Results-oriented mindset with a focus on outcomes rather than activity
• Excellent communication skills and ability to work directly with executive leadership
• Experience in eCommerce, FinTech, accounting software, or related industries
• Demonstrated ability to independently build and execute marketing strategies

Benefits

• Performance-based bonus opportunity
• Approximately 20 days of PTO
• Preferred hybrid schedule with regular collaboration alongside the CEO