Responsibilities

• Define and translate company-level strategy into an integrated, multi-year marketing and brand roadmap
• Lead long-term strategic planning across brand, product marketing, and go-to-market in AI-driven disruption
• Build durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviors
• Develop and execute strategies to acquire and integrate established businesses to expand SAM and shift toward higher LTV cohorts
• Partner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitions
• Create a connected, cross-brand architecture that clarifies roles, positioning, and market differentiation
• Own the enterprise-wide go-to-market strategy across products, segments, and channels
• Lead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiation
• Drive coordinated product launches with Product, Sales, and Growth teams
• Build repeatable GTM playbooks that scale across brands and acquisitions
• Shape AI-driven GTM strategies, including AI-enabled products positioning, launches, and adoption
• Define and monitor brand KPIs and connect brand health to business outcomes
• Lead research & insights to inform long-term brand investment and competitive advantage
• Develop brand architecture and connection strategy across all LegalZoom owned brands
• Develop brand partnership and sponsorship strategies that elevate brand equity
• Ensure brand strategy connects to product GTM strategies
• Define and monitor cross-brand architecture
• Oversee brand/creative team and strategy to ensure authority and innovation
• Own overarching brand strategy across all company brands

Requirements

• 12+ years of senior marketing leadership experience across brand, product marketing, and go-to-market strategy
• Proven track record building long-term marketing strategy in rapidly evolving or disruptive industries
• Demonstrated experience integrating brand and product GTM strategies across multiple brands or business units
• Experience developing acquisition marketing strategies and integrating acquired businesses into cohesive brand and GTM systems
• Proven ability to acquire and grow subscription businesses through integrated marketing strategies
• Experience building strategic partnerships and sponsorship programs that drive measurable impact
• Exceptional strategic thinking capabilities with the ability to translate long-term vision into operational execution
• Strong executive presence and ability to influence cross-functional leadership
• Data-informed mindset with comfort defining enterprise-level success metrics

Preferred

• Experience with AI-driven marketing or AI-enabled product GTM strategies
• Prior experience leading marketing for multi-brand portfolios or acquisitions
• Track record of driving growth in subscription-based businesses
• Experience partnering with product teams to shape go-to-market and brand alignment

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250