VP Marketing

Needham, MA (Hybrid)

$265K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own category leadership for mature consumer lines, balancing legacy with innovation to drive global portfolio performance and market resonance.

  • Category Strategy: Translate brand direction into insight-driven category plans that win across markets.
  • Go-To-Market: Own launches end-to-end and build playbooks for global consistency with regional adaptation.
  • Portfolio Marketing and Demand: Shape the annual calendar and align in-market stories to category priorities for conversion.

Job Description

Responsibilities

  • Category Strategy and Positioning - Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
  • Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
  • Go-to-Market Execution - Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
  • Create playbooks and toolkits that enable global consistency with room for regional adaptation
  • Portfolio Marketing and Demand Creation - Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
  • Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
  • Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
  • Team Development - Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
  • Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
  • Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks

Requirements

  • 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
  • Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
  • Experience leading international teams or portfolios with significant regional nuance
  • Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Benefits

  • medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
25

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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