Responsibilities

• Lead a team of 10+, while fostering a culture of innovation, collaboration, and continuous learning.
• Oversee the recruitment, training, and development of marketing science talent.
• Follow all company and team guidelines and processes regarding talent management and team goal setting, tracking, and attainment.
• Build/maintain strong relationships with data, engineering, finance, and other team leaders in and outside of marketing.
• Collaborate cross-functionally to provide consistent, reliable metrics, support decision-making, and guide strategic planning.
• Communicate plans effectively and secure enterprise alignment for initiatives.
• Responsible for programmatic media, optimizing audience strategy for effective marketing campaigns, and developing optimization feedback loops from program data.
• Develop new data product capabilities to automate workflows that power programmatic media and data collection.
• Develop customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experience.
• Drive marketing automation around customer lifecycle touchpoints to enhance customer insights and business predictions for Next Best Actioning.

Requirements

• Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science).
• 20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools
• Strong knowledge of statistics for marketing data interpretation and modeling.
• Experience in pipeline management to ensure data flow and integrity.
• Proficiency in data visualizations to effectively communicate marketing insights.
• Strong leadership skills with the ability to inspire and guide a marketing science team.
• Exceptional verbal and written communication skills, with ability to find truth through data and use that understanding to drive organizational alignment from within marketing.
• Willingness to travel as needed to meet marketing goals

Preferred

• Tech-driven Healthcare and/or Retail experience a plus.

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• an ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance