Responsibilities

• Data Management - Oversee the collection, management, and analysis of marketing data to provide actionable insights and drive decision-making.
• Campaign Optimization - Implement and manage marketing technology platforms to optimize campaign performance, track KPIs, and enhance ROI.
• Process Improvement - Identify and implement best practices to streamline marketing operations, improve efficiency, and ensure scalability.
• Cross-Functional Collaboration - Partner with marketing, sales, finance, and other departments to align marketing operations with data analytics initiatives.
• Reporting and Analysis - Develop and deliver comprehensive reports and dashboards on marketing performance, trends, and key metrics.
• Technology Integration - Evaluate and integrate new marketing technologies and analytics tools to enhance data capabilities and improve operational effectiveness.
• Budget Management - Manage the marketing budget, ensuring cost-effective solutions and alignment with financial objectives.
• Innovation and Trends - Stay ahead of industry trends, emerging technologies, and best practices in marketing analytics to drive competitive advantage.
• Web Conversion Analytics - Own the entire customer conversion journey online, optimizing site performance, A/B testing, funnel reporting, and attribution modeling.
• Offline Marketing Analytics - Bridge digital and field marketing strategies by building insights across trade shows, sampling events, and other in-market brand activations.

Requirements

• 6-9 years of experience in CPG marketing, with at least 5 years in a data analytics role.
• Experience analyzing both online and offline marketing efforts, including eCommerce, performance marketing, field marketing, and trade programming.
• Proven track record of developing and implementing successful marketing strategies.
• Bachelor's degree preferred.
• Strong analytical skills and a data-driven approach to decision-making.
• Entrepreneurial mindset, understanding the competitive landscape and latest industry trends.
• Ability to adapt and thrive in a fast-paced environment.
• Strategic thinker with a deep understanding of analytics and social reporting.
• Excellent organizational and time management skills.
• Strong prioritization skills to manage multiple tasks and meet deadlines.

Benefits

• Full medical benefits are provided as part of this role.