VP Marketing

Responsibilities

• Develop and execute a comprehensive revenue marketing strategy that aligns demand generation, field marketing, and events to Ontic’s pipeline and growth objectives.
• Manage the integrated brand and corporate communications function, overseeing PR, social media, and content strategy to grow Ontic’s strong market position in the industry.
• Lead, grow, and mentor a multidisciplinary marketing team with clear performance metrics tied to pipeline creation, acceleration, and conversion.
• Design and execute integrated campaigns across digital, content, and events, tuned to high-value personas and account segments.
• Partner closely with Sales leadership to ensure shared accountability for pipeline targets, territory success, and opportunity creation.
• Manage and optimize the revenue marketing budget and technology stack to maximize efficiency, measurement, and ROI.
• Monitor and report on marketing-sourced and influenced pipeline, making data-driven recommendations for improvement.
• Build a culture of ownership and empowerment — you develop people, not just programs.
• Lead through clarity and curiosity: set direction, remove barriers, and coach your team to grow.
• Foster a collaborative relationship with Sales, helping both teams operate as one unified pipeline engine.

Requirements

• 12+ years of progressive experience in B2B marketing with a focus on pipeline generation; 6+ years in a senior leadership role.
• Proven success leading integrated revenue marketing functions across demand generation, field, and events in a growth-stage SaaS environment.
• Experience marketing to large enterprises or regulated industries (security, compliance, government, etc.) is preferred.
• Experience expanding into and scaling new international markets, with an understanding of how to adapt go-to-market strategy, messaging, demand generation, and field programs across regions, is a nice-to-have.
• Strong command of modern marketing tech stack: marketing automation, ABM platforms, CRM, analytics, and personalization tools.
• Expert-level understanding of campaign measurement, pipeline attribution, and ROI modeling.
• Demonstrated ability to lead and scale high-performing, cross-functional marketing teams.
• Excellent communicator and strategic partner to sales, product, and executive leadership.
• Embracing AI and automation to improve marketing performance, accelerate testing, and scale impact.
• This role requires the leader to work on site in the Austin area. Preference will be given to candidates who can meet the role’s hybrid, on-site requirements.

Preferred

• Experience expanding into and scaling new international markets, with an understanding of how to adapt go-to-market strategy, messaging, demand generation, and field programs across regions, is a nice-to-have.

Benefits

• Competitive Salary
• Medical, Vision & Dental Benefits
• 401k
• Stock Options
• HSA Contribution
• Learning Stipend
• Flexible PTO Policy
• Quarterly company ME (mental escape) days
• Generous Parental Leave policy
• Home Office Stipend