VP Marketing

Responsibilities

• Marketing Strategy & Leadership Define and lead Obligo's marketing vision and strategy in alignment with company goals
• Build, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.
• Serve as a core member of the leadership team, contributing to company-wide strategy
• Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.
• Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization .
• Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI.
• Scale marketing programs across SMB, mid-market, and enterprise segments.
• Own Obligo's brand identity, positioning, and messaging across all touchpoints
• Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.
• Translate complex fintech concepts into clear, compelling, and trustworthy value propositions

Requirements

• 10+ years of marketing experience, including senior leadership roles
• Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
• Strong background in demand generation and revenue-driven marketing
• Experience partnering closely with Sales, Product, and executive leadership
• Strategic thinker with a hands-on execution mindset
• Exceptional communication and storytelling skills
• Data-driven and comfortable operating in trust-based or regulated environments

Preferred

• Experience in fintech, proptech, real estate, or financial services
• Enterprise go-to-market or platform marketing experience

Benefits

• Competitive base salary and bonus structure
• Stock options
• Multiple health, dental, and vision plans starting day one
• Remote office expense reimbursement
• Generous PTO and holiday schedule
• Commuter benefits
• Life insurance
• Quarterly team kickoffs and regular team outings
• Amazing offices in NYC and Tel Aviv
• A chance to work with incredibly bright, creative, talented, and passionate teammates