Description:

Position Overview

The Vice President of Marketing is a strategic and hands-on leader responsible for driving growth through data-informed decision-making, digital excellence, and strong brand alignment. This role oversees marketing for both the credit union and its affiliated CUSOs. The VP leads the development and execution of the marketing plan and contributes to organizational strategic planning, aligning marketing initiatives with broader business objectives.

Key Responsibilities

• Lead the development and execution of the marketing plan for the credit union and affiliated CUSOs
• Contribute to and help shape business strategic planning, ensuring alignment across the credit union and CUSO initiatives
• Oversee and manage the marketing budget(s), ensuring effective allocation of resources and strong return on investment
• Develop and execute integrated, data-driven marketing strategies that support diverse business lines and audiences
• Lead all digital marketing efforts, including website optimization, email marketing, social media, and online campaigns
• Analyze campaign performance, member behavior, and market trends to inform strategy and improve ROI
• Translate complex data into clear insights and actionable recommendations for leadership
• Content development with a strong emphasis on clarity, consistency, and grammatical accuracy across all communications
• Ensure all marketing materials meet high standards for proofreading, tone, and brand voice
• Provide strategic oversight and alignment for community engagement initiatives
• Support and amplify community initiatives through integrated marketing and communications efforts
• Drive acquisition, retention, and product adoption across the credit union and CUSO offerings
• Manage marketing technology platforms (CRM, marketing automation, analytics tools)
• Lead, mentor, and develop a high-performing marketing team
• Manage external vendors and agency relationships
• Ensure compliance with financial services regulations and brand standards

Requirements:

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 5+ years of progressive marketing leadership experience, preferably in financial services, credit unions, or multi-entity environments
• Proven experience managing marketing across multiple brands, business lines, or organizations
• Strong experience with marketing planning, budget management, and strategic planning processes
• Demonstrated strength in data analysis and performance marketing
• Deep expertise in digital marketing channels and tools (SEO, paid media, analytics platforms, CRM systems)
• Experience with Adobe Creative Suite required.
• Exceptional attention to detail, including strong proofreading, editing, and written communication skills
• Strong leadership, communication, and stakeholder management skills
• Ability to balance strategic thinking with hands-on execution
• Understanding of the credit union system and/or CUSO model