VP, Marketing

Responsibilities

• Enterprise and Product Marketing Strategy and Growth: Sets the enterprise marketing direction, including product marketing, that advances business strategy and growth
• Develops enterprise and annual marketing strategies across four business lines, brands, and geographic markets
• Translates growth, business, and product priorities into audience, positioning, messaging, channel, brand, and go-to-market plans
• Uses consumer, member, market, competitive, and performance insights to identify opportunities and strengthen business decisions
• Aligns senior leaders on priorities, investments, and measurable outcomes
• Business-Line Marketing and Communications: Leads coordinated marketing and business communications across the four major business lines
• Directs marketing and business communications strategy for Employer, Individual, Medicare, and Medicaid
• Partners with the Director of Communications in Corporate Communications to align business communications with enterprise messaging, reputation priorities, and standards
• Coordinates audiences, messages, content, channels, and timing across business-line and functional partners
• Establishes clear governance, decision rights, and accountability among Marketing, Corporate Communications, and business leaders

Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance or related field or equivalent experience
• 15+ years of progressive marketing experience, including 5+ years in senior leadership
• Required experience includes leading teams of teams; developing enterprise, product marketing, DTC, B2B, brand, digital/performance, member engagement, and communications strategies; operating; using data and analytics to drive decisions; and managing significant budgets, agencies, and organizational change

Preferred

• MBA or other relevant advanced degree

Benefits

• Medica offers a generous total rewards package that includes competitive medical, dental, vision, executive life insurance, Self-Managed Time Off, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.