VP Marketing, Liquidity & Financing at BNY Mellon | New York, USA | $83K/yr – $134K/yr

BNY Mellon

VP Marketing, Liquidity & Financing

New York, USA (On-site)

$83K/yr – $134K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the marketing strategy for BNY Markets’ Execution Services, Liquidity & Financing, and Global Collateral by aligning with product roadmaps and enterprise messaging.

Own go-to-market plans and multi-channel campaigns for the Markets business line.
Must-have: Bachelor’s degree in marketing, business, or related field.
Standout: Cross-functional collaboration with product, events, and client executives to maximize impact.

Job Description

Responsibilities

Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services, Liquidity & Financing and Global Collateral, by creating and executing marketing plans aligned with business priorities.
Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line.
Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact.
Set rigorous KPIs; track progress and report to executive leadership.
Leverage data, analytics, and stakeholder input to iteratively improve future campaigns.
Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
Deliver messaging and value proposition
Enable client-facing teams to communicate value proposition and initiatives
Identify product synergies across the broader enterprise
Create and maintain standard marketing content
Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables

Requirements

Bachelor’s degree in marketing, business, communications, or related field;

Preferred

Master’s degree preferred.

Benefits

Company-sponsored benefit programs.

BNY Mellon

BNY Mellon is a global leading investment management and investment services institution headquartered in New York, United States. Its history dates back to 1784, making it one of the oldest banks in U.S. history. The company primarily provides asset custody, investment management, clearing and settlement, liquidity management, and financial technology solutions to institutional investors, corporations, governments, and high-net-worth clients. As one of the world’s largest asset custody banks, BNY Mellon plays a critical role in safeguarding assets, improving market efficiency, and advancing financial infrastructure, with a business network covering major global financial markets.

Founded in 2007

19 employees

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