VP of Marketing

Responsibilities

• Set marketing and brand strategy across JYP America’s artist portfolios and business initiatives.
• Partner with executive leadership, artist portfolio leads, and headquarters to establish priorities and align global and U.S. marketing plans.
• Lead integrated campaigns for artists, music releases, tours, events, and other projects, from planning through execution.
• Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences and strengthen artist positioning.
• Build and lead the marketing function, manage agencies and external partners, and partner with HR on staffing needs.
• Own marketing budgets and resource allocation, using campaign performance and audience insights to guide investment.
• Identify emerging trends, platforms, and opportunities to expand artist visibility and growth in the U.S. market.

Requirements

• 10+ years of marketing experience in music, entertainment, media, or consumer brands, including team leadership and strategy development.
• Demonstrated success leading integrated campaigns that grow audiences and strengthen artist or brand visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.
• Experience managing marketing budgets, agencies, and external partners.
• Ability to set strategic direction while remaining hands-on with execution.
• Excellent leadership, communication, and relationship-building skills, including experience partnering with senior leadership and cross-functional teams.
• Ability to use campaign data and audience insights to guide decisions and manage competing priorities.

Benefits

• Health, Dental & Vision Insurance
• 401(k) Company Match
• Paid Time Off
• Paid Holidays