Responsibilities

• Develop, implement, and manage strategic marketing plans that support short-term and long-term organizational objectives.
• Lead all advertising, promotional, and marketing campaigns for Credit Union products and services.
• Oversee brand management and ensure consistent messaging across all member-facing channels.
• Direct digital marketing initiatives, including website management, social media, email marketing, and online communications.
• Analyze market trends, member needs, competitor offerings, and industry developments to identify opportunities for growth and product enhancement.
• Establish and monitor marketing performance metrics, campaign effectiveness, member engagement trends, and return on investment.
• Manage the Marketing Department, including hiring, coaching, performance management, scheduling, and professional development of team members.
• Develop marketing budgets and allocate resources to maximize effectiveness and achieve business objectives.
• Collaborate with internal departments to support organizational goals and ensure effective communication across the Credit Union.
• Plan and coordinate special events, community outreach initiatives, and the Credit Union's Annual Meeting.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
• Several years of progressive marketing experience, including leadership and team management responsibilities.
• Strong understanding of branding, advertising, digital marketing, content strategy, and member engagement.
• Experience developing and executing strategic marketing plans and budgets.
• Demonstrated ability to analyze data, interpret market trends, and make data-driven business decisions.
• Excellent communication, project management, and organizational skills.
• Ability to build strong relationships and collaborate effectively across departments.
• Financial services or credit union experience preferred.

Preferred

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
• Financial services or credit union experience preferred.

Benefits

• Great work-life balance, with a Monday-Friday schedule
• Competitive pay and benefits, including medical, dental and vision plans
• 401(k) plan with up to a 6% company match
• 13 paid bank holidays + paid time off
• Volunteer opportunities to make a difference in the community