Responsibilities

• Develop and manage communication journeys for registrants, donors, and other acquired audiences across email, SMS, and other owned channels.
• Create audience communication plans that support engagement, retention, education, and long-term commitment.
• Write, edit, schedule, and optimize communications that are clear, mission-driven, and audience-centered.
• Partner with the Head of Marketing and Communications to align messaging strategy with organizational priorities and donor engagement goals.
• Segment audiences and tailor communications to support different stages of the supporter journey.
• Monitor and analyze communication performance, including open rates, click rates, conversion rates, retention indicators, and engagement trends.
• Run testing and optimization initiatives to improve messaging effectiveness, audience responsiveness, and operational efficiency.
• Use data and insights to refine content, timing, frequency, and channel mix.
• Maintain a consistent communication experience across campaigns, automations, and ongoing lifecycle messaging.
• Coordinate with internal stakeholders to ensure communications are accurate, timely, compliant, and aligned with brand standards.

Requirements

• 3 to 5+ years of experience in customer relations, lifecycle marketing, donor communications, CRM, email marketing, or a related field.
• Demonstrated experience managing email and SMS communications, including automated journeys and campaign calendars.
• Strong writing and editing skills, with the ability to adapt tone and messaging for different audiences.
• Experience using data to analyze performance and improve communications.
• Familiarity with segmentation, A/B testing, and audience journey design.
• Comfort working with email marketing tools and messaging platforms.
• Strong organizational and project management skills.
• Ability to collaborate across teams and manage multiple priorities.
• Understanding of donor, registrant, or supporter engagement in a mission-driven environment.
• Commitment to the client's mission and long-term audience relationship building.

Preferred

• Experience in nonprofit, healthcare, fundraising, or donor engagement communications.
• Familiarity with marketing automation and CRM tools.
• Experience building retention, re-engagement, or nurture campaigns.
• Understanding of compliance considerations for email and SMS communications.
• Experience improving audience journey performance through testing and optimization.