VP Marketing, Healthcare Workforce Solutions at Ascend Learning, LLC | Burlington, MA

VP Marketing, Healthcare Workforce Solutions

Burlington, MA (Remote)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

Job Summary

Own and evolve a strategic, full-stack marketing program for healthcare tech, aligning demand generation, brand, and market insights to accelerate enterprise pipeline and customer advocacy.

Strategy & Growth: Set the multi-brand marketing direction, drive differentiated positioning, and orchestrate cross-functional programs to deliver measurable demand.
Demand & ABM Execution: Lead multi-channel campaigns targeting C-suite health system leaders, ensure Sales-led conversion and pipeline acceleration through data-driven optimization.
Community & Partnerships: Build customer communities, annual conference, and ambassador/referral networks to deepen enterprise relationships and boost reference selling.

Job Description

Strategy Development: Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments. As a full stack marketer, you will bring a creative, differentiated approach to positioning Ascend in a competitive healthcare technology landscape while driving measurable demand.
Demand Generation: Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact. Partner closely with Sales to ensure lead quality, conversion, and pipeline acceleration while leveraging analytics to continuously optimize performance.
Brand Management: Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels.
Market & Customer Insight: Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies.
Full Stack Marketing Leadership: Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.
Customer Community Development: Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy.
Ambassador & Referral Strategy: Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling.
Account Based Marketing: Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.
Analytics & Reporting: Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy. Cascade data driven discipline across marketing and partner teams while delivering clear, executive level reporting on performance and impact.
Partnerships & Influence: Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem.

12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives
Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment
Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
Experience planning and delivering high impact, private customer or client conferences and large scale events
Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership
Bachelor’s degree in marketing, business, or a related field; MBA preferred

Benefits: Flexible and generous paid time off
Benefits: Competitive medical, dental, vision and life insurance
Benefits: 401(k) employer matching program
Benefits: Parental leave
Benefits: Wellness resources
Benefits: Charitable matching program
Benefits: On-site workout facilities (Leawood, Gilbert, Burlington)
Benefits: Community outreach groups
Benefits: Tuition reimbursement

Ascend Learning, LLC

Ascend Learning is a leading healthcare and learning technology company. With products that span the learning continuum, Ascend Learning focuses on high-growth careers in a range of industries, with a special focus on healthcare and other licensure-driven occupations. Ascend Learning products, from testing to certification, are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers — people who make our communities healthier, safer and stronger. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Founded in 2010

Burlington, Massachusetts, USA

5.9K employees (189 in marketing)

www.ascendlearning.com

Links

www.ascendlearning.com

Crunchbase

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