Responsibilities

• Strategy & Enterprise Alignment
• Own FIG's multi-year marketing strategy and annual functional plan; ensure direct alignment to the Credit Union's strategic plan, growth goals and evolving member proposition.
• Participate as an enterprise leader in strategic planning and translate enterprise priorities into focused, sequenced marketing initiatives.
• Act as a trusted strategic partner across the leadership team, including Growth/Sales, Branches, Product, Finance, Risk, Compliance, Technology, Operations and People.
• Growth, Segmentation & Go-to-Market
• Build modern, measurable acquisition and growth strategies across consumer and business segments without relying on large traditional advertising budgets.
• Lead differentiated go-to-market plans for young families, 50+ households, business owners and other strategic segments; connect proposition, channel, creative, offer and journey design.
• Support major product and capability launches, including business banking and emerging segment solutions, with integrated campaigns and clear performance objectives.
• Use social, digital, partnerships, influencers/creators where appropriate, owned channels, events, referral and other efficient channels to reach audiences authentically and cost-effectively.
• Data, Experimentation & Performance

Requirements

• Progressive marketing leadership experience with a strong foundation in growth, digital, CRM, lifecycle marketing, acquisition and optimization.
• Senior experience in a sophisticated consumer brand, financial services company, fintech, payments, technology platform or comparable data-driven business is highly attractive.
• Demonstrated experience building or materially advancing lifecycle marketing capabilities and measurable customer/member journeys.
• Hands-on experience defining marketing requirements for CRM implementations and using CRM to drive segmentation, lead management, personalization and campaign execution.
• Experience selecting, implementing or materially optimizing marketing automation platforms and the operating processes around them.
• Proven fluency in analytics, funnel management, attribution, testing and campaign economics; able to show specific examples where experimentation and iteration materially improved results.
• Strong budget ownership and vendor/agency management experience, including evidence of achieving impact with constrained resources.
• Demonstrated ability to lead through change, assess talent, reshape teams and develop strong performers.
• Excellent executive communication and influencing skills; able to operate credibly with senior leaders, regulators/compliance partners, frontline teams and external partners.
• Bachelor's degree or equivalent relevant experience required; advanced degree is a plus but not essential.

Preferred

• Experience with personalized/pre-qualified offer strategies, digital decisioning, credit monitoring/financial wellness platforms or similar targeted offer ecosystems is strongly preferred; direct SavvyMoney experience is helpful but not required.