Responsibilities

• Develop and execute the long-term strategy for digital commerce, customer acquisition, loyalty, and the omnichannel customer experience.
• Own performance against key business objectives, including digital revenue growth, customer acquisition and retention, conversion, digital penetration, customer engagement, marketing effectiveness, profitability, and customer lifetime value.
• Identify and capitalize on emerging opportunities across eCommerce, loyalty, CRM, retail media, partnerships, digital products, and evolving customer channels.
• Lead annual planning, forecasting, budgeting, and performance management for the digital growth organization.
• Own the end-to-end customer growth funnel, including acquisition, activation, engagement, retention, reactivation, and advocacy.
• Develop integrated acquisition strategies across paid, owned, and earned channels to drive awareness, consideration, conversion, and long-term customer value.
• Partner closely with Digital Marketing, CRM, and eCommerce leaders to align growth initiatives across email, SMS, mobile app, website, social media, retail media, partnerships, and emerging platforms.
• Build customer journey strategies that move shoppers seamlessly from discovery to loyalty while increasing shopping frequency, basket size, and engagement.
• Develop referral, loyalty, member acquisition, and advocacy programs that create sustainable customer growth.
• Lead enterprise-wide media investment strategy and optimization across performance marketing channels, including paid search, paid social, display, programmatic, affiliate marketing, retail media, connected television, and emerging platforms.

Requirements

• 10+ years of progressive leadership experience across growth marketing, digital marketing, CRM, loyalty, eCommerce, or related disciplines for a retailer.
• 5+ years leading large-scale customer growth and digital commerce organizations.
• Ability to thrive in a fast paced, start up like environment.
• Proven success managing significant marketing investments and delivering measurable revenue and customer growth.
• Experience building customer acquisition, retention, loyalty, lifecycle marketing, and personalization programs at scale.
• Experience in retail, grocery, consumer products, marketplace, or omnichannel environments.
• Demonstrated ability to build and lead high-performing teams in a fast-paced, growth-oriented environment.
• Strong executive presence, communication skills, and ability to influence senior leaders and cross-functional stakeholders.
• Strategic, analytical, and solutions-oriented, with a bias toward action and operational excellence.
• Deep expertise in growth marketing, media strategy and investment optimization, CRM and loyalty, attribution and measurement, customer lifecycle management, and marketing analytics.

Preferred

• Experience with performance marketing, marketing automation, eCommerce platforms, digital merchandising, conversion rate optimization, web and app analytics, media mix modeling, and incrementality testing preferred.

Benefits

• Medical, Dental, Vision & More!
• 401(k) Profit Sharing
• Equity
• Final compensation will be determined based upon experience and skills and may vary based on location.