Responsibilities

• Own and scale performance marketing as the department's top priority — paid search, paid social, LSA, and other direct-response lead gen channels — in close partnership with the Head of Performance Marketing
• Set and drive the department's overall lead generation strategy, with performance/digital channels as the primary focus and engine of growth
• Build and scale campaign infrastructure that can flex quickly for mass tort and wildfire litigation surges, where lead volume needs can spike sharply around filing deadlines
• Establish reporting and attribution standards that tie marketing spend directly to lead quality, case value, and cost-per-case across both PI and mass tort verticals
• Continuously test, optimize, and scale winning channels while cutting underperforming spend — with a bias toward aggressive, data-backed growth
• Source, vet, and onboard new affiliates and referral partners to diversify and grow the firm's case pipeline
• Own and grow relationships with existing affiliate and lead-source partners, negotiating terms and monitoring lead quality and ROI
• Identify new channels and partnerships for both personal injury and mass tort case acquisition, including co-counsel and referral-network relationships where relevant
• Directly manage and develop the Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and Marketing Specialists
• Full authority over hiring, firing, and performance management within the marketing department, optimizing the team's structure and talent to match growth goals

Requirements

• 10–15 years of marketing experience, including significant experience at the director level or above, with a core background in performance marketing / paid digital lead generation
• Prior experience in legal marketing strongly preferred — ideally spanning both personal injury and mass tort case acquisition
• Experience marketing for mass tort litigation is a strong plus, particularly around high-volume, time-sensitive filing windows (e.g., wildfire, environmental, or product liability litigation)
• Deep, hands-on mastery of digital lead generation channels (paid search, paid social, LSA)
• Demonstrated experience sourcing, negotiating with, and managing affiliate or third-party lead-source partnerships
• Proven track record managing and developing a multi-disciplinary marketing team (performance, creative, social, CRM, analytics)
• Highly technically proficient and data-driven — comfortable working directly in ad platforms and reporting tools, not just reviewing dashboards secondhand
• Strong track record of translating campaign data into budget and strategy decisions
• Experienced operating with OKRs or similar goal-setting frameworks, with a track record of hitting aggressive, measurable targets
• A demonstrated bias toward scale — experience growing a marketing function, a case pipeline, or a lead-gen program meaningfully during a period of company or firm growth

Preferred

• Prior experience in legal marketing strongly preferred — ideally spanning both personal injury and mass tort case acquisition
• Experience marketing for mass tort litigation is a strong plus, particularly around high-volume, time-sensitive filing windows (e.g., wildfire, environmental, or product liability litigation)
• A demonstrated bias toward scale — experience growing a marketing function, a case pipeline, or a lead-gen program meaningfully during a period of company or firm growth
• Prior experience in a full-funnel growth role (e.g., Growth Officer/Head of Growth) spanning marketing and case acquisition is a strong plus
• Strong track record of translating campaign data into budget and strategy decisions