Responsibilities

• Sponsorship and Association Management - Negotiate with association partners to maximize the value of assigned sponsorships, including lead-generation opportunities, brand visibility, speaking opportunities, and attendee engagement. - Manage sponsorship agreements, deliverables, deadlines, and contractual requirements for an assigned portfolio. - Coordinate with association contacts, vendors, speakers, and internal stakeholders throughout the planning and execution process. - Confirm that all contracted sponsorship benefits are fulfilled and document any outstanding deliverables or follow-up needs. - Support the evaluation of conference and sponsorship opportunities based on cost, audience, lead potential, and alignment with business priorities. Conference Planning and Execution - Manage the full lifecycle of an assigned conference portfolio, including contracting, registration, booth logistics, shipping, vendor coordination, materials, technology, staffing, and post-event follow-up. - Serve as the primary marketing point of contact for assigned conferences. - Develop and maintain event timelines, checklists, budgets, and documentation for each assigned event. - Coordinate booth orders, furnishings, signage, giveaways, books, printed materials, lead-capture tools, and other event needs. - Support conference speakers and presenters with deadlines, materials, logistics, and association requirements. - Communicate conference plans, responsibilities, deadlines, and policies to sales representatives and internal participants. - Identify risks or gaps early and bring together the appropriate stakeholders to resolve them. - Provide remote or on-site event support when required. - Reconcile event expenses and track spending against approved budgets. Lead Capture and Post-Conference Follow-Up - Set up and manage lead-capture processes for assigned conferences. - Train and support sales representatives and internal participants on Mobly or other approved lead-capture tools. - Confirm that conference leads are captured, reviewed, and transferred accurately and on time. - Coordinate with sales and demand-generation partners on lead handoff requirements. - Track and report lead volume, contact capture, event participation, and other assigned conference outcomes. - Maintain accurate records of event results, lessons learned, and follow-up actions. Conference Asset Design and Production - Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentation materials, digital ads, promotional graphics, and related event collateral. - Create assets using Adobe Creative Suite and Adobe Express while following FranklinCovey and Education division brand standards. - Adapt existing materials for different audiences, formats, events, sponsorship requirements, and production specifications. - Prepare files for print and digital production, including correct sizing, formatting, resolution, and vendor specifications. - Develop reusable templates for common conference and sponsorship materials. - Maintain an organized library of current conference assets, templates, source files, and archived materials. - Manage asset revisions and version control across concurrent events. - Collaborate with the Marketing Manager, Product & Brand on brand-sensitive or out-of-scope design needs. Travel - Ability to travel for events including conferences as needed

Requirements

• 2+ years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a related role
• Experience creating print and digital marketing assets

Preferred

• Experience managing events or projects with overlapping timelines
• Proficiency in Adobe Creative Suite and/or Adobe Express
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage budgets, deadlines, logistics, and deliverables with limited day-to-day supervision
• Ability to work collaboratively with sales representatives and cross-functional teams in a remote environment
• Experience managing conferences and sponsorships from contracting through post-event reporting
• Experience negotiating sponsorship packages, vendor agreements, or association benefits
• Experience managing conference budgets and reconciling event expenses
• Experience with conference lead-capture platforms

Benefits

• Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.