Responsibilities

• Develop and execute integrated commercial marketing plans aligned with D-Wave’s revenue goals, target industries, priority accounts, and product offerings
• Build the operating model that connects demand generation, account-based marketing, digital marketing, website, and marketing operations into a coordinated, high-performing organization
• Translate company and go-to-market priorities into annual and quarterly marketing plans, budgets, performance targets, and clear areas of accountability
• Oversee demand generation and account-based marketing programs that generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute to revenue growth
• Partner with Sales leadership to align marketing investment with priority accounts, industries, territories, commercial opportunities, lead follow-up and pipeline goals
• Establish a closed-loop operating model that connects campaign engagement, account progression, Sales/BDR feedback, pipeline creation, feedback, and learning
• Partner with Product Marketing, Communications, Customer Success, and Sales to turn customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, sales enablement, and executive thought-leadership platforms
• Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization
• Strengthen the end-to-end buyer journey by improving lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration
• Lead the evolution of D-Wave’s marketing technology, data and reporting infrastructure, including marketing automation, CRM integration, intent data, account-based marketing platforms, analytics, attribution, data quality, governance and AI-enabled capabilities

Requirements

• - 12+ years of B2B marketing experience within enterprise technology, SaaS, cloud, AI, quantum computing, or a similarly complex technology industry
• - Significant leadership experience across demand generation, account-based marketing, digital marketing, website and SEO, and marketing operations
• - Proven success building integrated marketing programs that generate qualified pipeline, accelerate opportunities, acquire customers, and contribute to revenue growth
• - Experience developing account-based marketing strategies for strategic enterprise accounts and complex buying committees
• - Strong understanding of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and long sales cycles
• - Deep experience with CRM, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive reporting
• - Demonstrated ability to use data and commercial insights to guide marketing strategy, investment, and optimization
• - Experience leading Directors and Managers and developing high-performing teams in a high-growth or matrixed organization
• - Strong record of partnering with Sales and aligning cross-functional teams around shared commercial objectives
• - Outstanding strategic, analytical, communication, organizational leadership, and change management skills

Preferred

• - Experience commercializing emerging or highly technical enterprise technologies is strongly preferred
• - MBA or equivalent advanced business experience is preferred