Responsibilities

• Full marketing P&L and channel mix, with explicit ownership of paid acquisition, SEO, CRO, lifecycle/CRM, and partner marketing.
• The marketing team — talent density, culture, day-to-day leadership, and the manager bench that keeps a high-performance function motivated, accountable, and growing.
• The full marketing budget, allocated and defended with disciplined ROI logic and reallocated quarterly as the data demands.
• The MarTech and measurement stack (CDP, ESP, attribution, experimentation, BI), including the data contracts with Finance and Product.
• The marketing operating system: planning rhythm, weekly channel reviews, quarterly portfolio reallocation, and the unit-economics model presented to the CFO.
• Agency, vendor, and creative-partner relationships across performance, lifecycle, creative, analytics, and PR.
• Acquisition & Growth
• Own customer-acquisition strategy and the channel-level CAC and payback targets across paid (Google, Meta, programmatic, paid social), affiliates, partnerships, and earned/SEO.
• Drive a weekly testing cadence across creative, audience, bid strategy, landing page, and offer; report incrementality, not just last-click.
• Lead SEO and CRO as first-class growth disciplines, with quantified targets for organic traffic share, conversion rate, and qualified-lead volume.

Requirements

• 12+ years of marketing experience, including 5+ years leading marketing at a digital-first consumer business (B2C, B2B2C, or platform/SaaS). Has run a P&L, not just a function.
• Has personally scaled paid acquisition at significant annual spend across at least three of: Google, Meta, TikTok, programmatic, affiliates, partnerships — with weekly CAC and payback-period reporting to a CFO or CEO.
• Owned full-funnel performance: paid + SEO + CRO + lifecycle/CRM, with a documented A/B testing cadence and a track record of moving channel-level metrics.
• Built or rebuilt a marketing analytics and attribution stack (CDP, attribution platform, experimentation tooling); fluent in MTA, MMM, and incrementality testing.
• Has led teams of 15+ across performance, lifecycle, analytics, and creative, including managing managers; track record of attracting, developing, and retaining senior marketing talent.
• LTV/CAC and payback-period discipline — has owned unit economics in front of a CFO or board.
• Executive presence and credibility with CEO, COO, CFO, Sales, and Product peers.

Preferred

• Experience in regulated consumer financial services — insurance, mortgage, banking, fintech, or wealth/credit — or in marketplaces and SaaS platforms with strong consumer dynamics.
• Has been a key marketing leader through a scale event (IPO, major capital raise, or a multiple-x revenue ramp).
• Familiar with a franchise, agent, or independent-distribution channel layered on top of D2C digital.
• Hands-on with Salesforce, Snowflake or Databricks, Segment or mParticle, Amplitude or Mixpanel, Looker or Tableau, and a modern attribution stack (Northbeam, Rockerbox, Measured, or equivalent).
• Quant-heavy graduate degree (statistics, economics, engineering) or MBA with a strong analytical track.