VP. Marketing at G2 Startup Advisors | USA

G2 Startup Advisors

VP. Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the marketing function with a leader-focused strategy that ties marketing to revenue, demand, and go-to-market execution.

Own the integrated marketing strategy and demand-gen engine driving pipeline.
Must-have: 10–15+ years in B2B SaaS marketing leadership with measurable pipeline impact.
Standout: Experience scaling SaaS ARR from ~$15M to $50M+.

Job Description

Responsibilities

Marketing Strategy and Leadership
Define and execute the company’s overall marketing strategy aligned with revenue goals
Build the roadmap to scale marketing
Partner with executive leadership on growth strategy and go to market execution
Establish KPIs that connect marketing performance directly to pipeline and revenue
Brand and Market Positioning
Develop and elevate the company’s brand identity and market narrative
Lead messaging and positioning across all marketing channels
Demand Generation and Pipeline Growth
Build and scale a demand generation engine that produces measurable pipeline

Requirements

10 to 15+ years of marketing experience with significant leadership responsibility
Proven experience in B2B SaaS companies
Experience scaling a SaaS company from roughly $15M to $50M+ ARR
Strong demand generation background with clear pipeline impact
Experience building and strengthening brand positioning
Experience leading product marketing and go to market initiatives
Track record of building and managing high performing marketing teams
Experience implementing modern marketing technology and analytics
Familiarity with using AI to improve marketing execution and insights

Preferred

Experience leveraging AI for segmentation, personalization, content creation, and campaign optimization
Data driven and comfortable making decisions based on performance metrics
A strong storyteller who can translate complex products into compelling narratives

G2 Startup Advisors

G2 Advisors is a high-impact team specializing in executive search, fractional HR leadership, and relationship-driven management coaching. We partner with growth-stage companies, visionary founders, and established leaders to build high-performing teams, cultivate exceptional workplace cultures, and drive transformative leadership.With deep expertise in talent strategy, leadership development, and organizational design, we go beyond traditional consulting—we embed ourselves as trusted advisors, helping businesses navigate growth, change, and the complexities of people management. Whether you need a game-changing executive hire, strategic HR leadership without the full-time cost, or leadership coaching that enhances team dynamics and executive performance, G2 Advisors delivers with precision, insight, and a results-driven approach.Our success is built on relationships, experience, and an unwavering commitment to elevating leadership, strengthening teams, and aligning businesses for long-term success. When the stakes are high, and the right people matter, G2 Advisors is the partner you need.

Founded in 2022

Philadelphia, Pennsylvania, USA

7 employees (3 in marketing)

www.g2advisors.io