Responsibilities

• The VP of Marketing is a senior leadership role on the Revenue Team and is responsible for driving brand awareness, demand generation, and revenue growth.
• Own the full marketing function — from strategy and messaging to team leadership and execution.
• Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system.
• Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience.
• Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story.
• Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t.
• Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment.
• Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape.
• Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders.
• Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment.

Requirements

• 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred.
• Deep personal alignment with Branching Minds' mission — you care about what happens to the students on the other side of this work, and it shows in how you operate.
• A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators.

Preferred

• 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred.
• Deep personal alignment with Branching Minds' mission — you care about what happens to the students on the other side of this work, and it shows in how you operate.
• A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators.
• Genuinely collaborative and solution-oriented — you thrive in a lean, fast-moving environment where resourcefulness and shared credit are competitive advantages.
• Strategic range: you’re as comfortable setting the three-year vision as you are pulling up a HubSpot dashboard or editing copy.
• Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization.
• Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline
• Creative thinker who is forward-leaning with AI and who is constantly looking for new tools that can help to maximize impact and efficiency.

Benefits

• Fully remote!