VP of Marketing & Experience

Responsibilities

• Define, communicate, and lead the overall marketing and loyalty strategy, aligning departmental priorities with the company’s business objectives.
• Partner with executive leadership and cross-functional teams, including Sales, IT, Operations, and Food & Beverage, to deliver integrated marketing initiatives that drive revenue growth and support P&L objectives.
• Lead brand strategies that strengthen awareness, recognition, and positioning, ensuring customers recognize and value the Cinépolis brand.
• Provide artistic vision and strategic creative direction for campaigns and visual materials, including trailers, posters, banners, and digital assets, ensuring alignment with local and global brand guidelines.
• Evaluate market trends, competitor activities, and customer preferences to guide strategic decisions and identify opportunities for differentiation and growth.
• Direct digital and social media strategy to increase brand awareness, engagement, community growth, and conversion.
• Oversee content development and social media management, ensuring consistent messaging and meaningful customer interactions.
• Design and execute a comprehensive CRM strategy to nurture customer relationships, enhance engagement, drive retention, and grow sales.
• Use customer insights and performance data to personalize experiences, optimize customer journeys, and assess marketing effectiveness.
• Manage marketing budgets and prioritize investments to maximize return and contribution to business results.

Requirements

• Bachelor’s degree in business administration, Marketing, or related field required; master's degree preferred.
• 10+ years of progressive marketing experience, including 5+ years in a managerial or director-level role, with responsibility for strategic planning, team leadership, and budget management.
• Excellent communication, presentation, and interpersonal skills.
• Strong leadership, coaching, and team development skills.
• Strong teamwork and cross-functional collaboration skills.
• Thorough understanding of market trends, branding, and marketing strategies.
• Strong customer service and guest experience focus.
• Excellent organizational skills and attention to detail.
• Strong analytical, problem-solving, and budget management skills.
• Proficiency with Microsoft Office Suite and marketing analytics tools.

Benefits

• Our team members enjoy a generous employee discount on tickets, food, and nonalcoholic beverages, and they also receive gifts for reaching milestone work anniversaries!