Responsibilities

• Oversee content strategy, creative development, and agency/vendor relationships.
• Translate Evergreen’s positioning into a unified, authoritative voice across all touchpoints: web, social, sales enablement, events, and thought leadership.
• Elevate Evergreen’s voice through storytelling that fuses financial acumen with marketing innovation.
• Build and execute B2B marketing strategies that generate qualified opportunities and support revenue acceleration across Sales and Business Development.
• Develop integrated campaigns (ABM, email, digital, LinkedIn, webinars) designed to educate and activate senior decision-makers — procurement, finance, and marketing leaders.
• Implement performance tracking and analytics tied directly to pipeline influence and conversion.
• Partner with Sales and BD leaders to arm teams with client-ready materials: category narratives, case studies, proof kits, and objection-handling assets.
• Build a structured sales enablement ecosystem — ensure fast access to current decks, vertical one-pagers, and “Evergreen Edge” stories that showcase our value creation.
• Work closely with BD to inform prospect targeting, campaign design, and messaging alignment across outbound outreach.
• Manage and coordinate outside creative, digital, and PR partners to deliver high-quality work on schedule and on budget.

Requirements

• Bachelor’s degree required in Marketing, Communications, Business, or related field; MBA preferred but not necessary.
• Deep understanding of B2B marketing, particularly in sectors where financial, operational, or consulting models must be translated into clear value stories.
• Familiarity with procurement, finance, and C-suite buyer dynamics — able to craft marketing for decision-makers who care about ROI, risk, and operational efficiency.
• Knowledge of modern marketing tech: CRM systems (HubSpot preferred), marketing automation, analytics dashboards, and content management platforms.
• 10+ years of experience in B2B marketing, preferably in a high-growth or consultative environment (media, financial services, SaaS, or professional services).
• Proven experience driving measurable pipeline growth
• Demonstrated experience developing sales enablement materials that simplify complex offerings.
• Experience operating in environments where marketing must partner directly with Sales/BD and contribute to revenue outcomes.

Preferred

• MBA preferred but not necessary
• Knowledge of media, advertising, or corporate trade is advantageous but not required; must be able to learn complex models quickly and communicate them simply.
• Experience standing up a new function or scaling a small team is a plus.

Benefits

• Automatic enrollment in the Employee Stock Ownership Plan (“ESOP”)
• 401(k) plan with an employer match
• Extensive benefits offering in which Evergreen covers 75% of health premiums for employee and dependent coverage
• Generous time off including office closure between Christmas and New Year’s Day
• Hybrid work schedule