VP Marketing

Media, PA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead Elwyn's strategic growth across BD, admissions, and marketing for behavioral health and related services.

  • Own cross-functional growth initiatives spanning BD, admissions, and MarComm to hit annual targets.
  • Must-have: 10+ years in healthcare business development with payer relationships.
  • Standout: Leadership of multi-team collaboration and market expansion in behavioral health.

Job Description

Responsibilities

  • Leads the Business Development, Admissions, Contracting and MarComm teams to achieve or exceed their annual goals.
  • Build and maintain strong relationships with payers, referral sources, healthcare providers, and community partners to increase referrals, admissions and market reach.
  • Leverage data utilizing the CRM system to manage and analyze referral pipelines, track engagement, and optimize communication strategies.
  • Monitor contract performance and identify opportunities for amendments or renegotiation.
  • Lead cross-functional collaboration among business development, marketing, clinical, and operations teams to ensure cohesive growth efforts.
  • Oversee market analysis to identify expansion opportunities, competitive threats, demand analysis and emerging trends in behavioral health/IDD and children's services.
  • Manage and mentor business development teams, fostering a culture of high performance, accountability, and continuous improvement.
  • Develop, track, and report performance metrics/targets (KPI's) related to referrals, outreach, and marketing impact.
  • Represent the organization at industry events, conferences, and stakeholder meetings to elevate brand presence and influence.
  • Monitor and analyze emerging technologies, market trends, and regulatory developments that may impact the company's strategy and associated BD priorities.

Requirements

  • Bachelors Degree or equivalent experience in Finance, Business or Health Care Analytics. MBA preferred.
  • Minimum 10 years in business development within behavioral health or healthcare sectors, with demonstrated success in establishing payer relationships and increasing referrals.
  • At least 5 years of senior leadership experience managing teams and healthcare provider network negotiations.
  • Strategic mindset with the ability to lead teams, influence stakeholders, and drive organizational growth.
  • Experience managing contract compliance and understanding regulatory requirements in healthcare.
  • Excellent written and verbal communication skills.
  • Ability to work effectively in a fast-paced, deadline-driven environment.
  • Ability to manage multiple, competing priorities simultaneously.
  • Advanced Microsoft office suite skills including Word, MS Teams, Outlook, Excel, Power Point and SharePoint.
  • Knowledge of current marketing and brand management strategies and tools.

Preferred

  • MBA preferred
  • Experience with Board presentations a plus

Benefits

  • Generous Paid Time Off
  • Comprehensive Medical/Dental/Vision Benefit Packages
  • Earned Wage Access/On-Demand Pay
  • Paid On-the-Job Training
  • Tuition Reimbursement
  • Career Advancement Opportunities and Growth
  • Flexible Schedules
  • Retirement Savings Plan
Elwyn logo

Elwyn

2.6 Glassdoor

Elwyn is proud to be a premier provider of support, treatment, and education for individuals with intellectual and developmental disabilities (I/DD), autism, and behavioral health challenges in the United States. Founded in 1852, it holds the distinction of being the nation's oldest organization in this field. Our mission is straightforward yet vital: to make life better for people with developmental and behavioral health challenges.We offer a comprehensive continuum of care, often extending throughout a person's lifetime. Our services are categorized into three main areas: Adult Behavioral Health Services, including residential and community-based programs; Children’s Services, encompassing Early Intervention, Education, and Children’s Behavioral Health; and I/DD Services, providing extensive support through group homes and various non-residential programs.

Media, Pennsylvania, USA
37% recommend to a friend
34% CEO approval

Recent News