Responsibilities

• Marketing Strategy & Growth
• Define and lead CXtec’s B2B marketing strategy in alignment with revenue, GM$, customer growth, and enterprise objectives.
• Identify and prioritize new markets, ideal customer profiles, verticals, whitespace, and other opportunities for growth through customer, market, and competitive insights.
• Demand Generation & Revenue
• Build and oversee an integrated demand-generation engine, including account-based marketing (ABM), digital, content, events, and other channels, to generate qualified pipeline and accelerate sales.
• Partner with Sales to drive new customer acquisition, customer expansion, cross-sell, reactivation, and strategic account growth.
• Product Marketing & Commercialization
• Lead positioning, messaging, value propositions, and go-to-market strategies for CXtec’s products, services, and offerings.
• Partner with Sales and Product to develop marketing and sales enablement strategies that translate offerings into revenue opportunities.
• Brand & Market Position

Requirements

• Bachelor's degree in marketing, business or a related field. Master's degree or MBA is a plus.
• At least 10 years of experience in B2B marketing, with at least 5 years in a leadership role.
• Experience in the technology industry, including with product and service sales.
• Expertise in ABM and web optimization marketing, with a strong portfolio of successful campaigns and results.
• Proficient in using various marketing tools and platforms, such as CRM, marketing automation, analytics and web development.
• Excellent communication, presentation and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
• Creative, strategic and analytical thinker, with a passion for B2B marketing and customer satisfaction.

Benefits

• Medical and prescription drug coverage
• Dental and vision insurance
• Company-paid life insurance, with voluntary life insurance options
• Company-paid short- and long-term disability coverage
• Critical illness, accident, and hospital indemnity insurance
• Flexible spending accounts
• Pet insurance
• Traditional and Roth 401(k) retirement plans with company match
• Tuition reimbursement
• Employee Assistance Program (EAP)