VP of Marketing Communications

Norfolk, VA (Remote)

$175K/yr – $210K/yrDirector/Executive10+ years expFull time

Posted 7 months ago

Job Summary

Drive and own corporate communications for a high-growth healthcare-focused nonprofit, aligning messaging across leadership, brand, PR, and internal channels.

  • Develop and own the company’s communications strategy across all touchpoints.
  • 10+ years in communications/public relations with at least 5 years in leadership.
  • Collaborate with founders and executives to shape mission-driven brand narratives.

Job Description

Responsibilities

  • Develop and own the company’s overarching communications strategy, ensuring consistent messaging across all touchpoints
  • Lead brand storytelling efforts, including content strategy, editorial planning, and thought leadership
  • Oversee PR strategy, media relations, and corporate reputation management
  • Partner closely with Executive Leadership, HR, Product, and Marketing to align communications with company priorities
  • Manage internal communications programs that strengthen culture, transparency, and employee engagement
  • Guide crisis communications planning and response
  • Ensure brand voice and messaging are consistent across digital, social, and offline channels
  • Establish KPIs and reporting frameworks to measure communications impact and brand health

Requirements

  • Bachelor’s Degree in Marketing , Communications, or related field
  • 10+ years of experience in communications, public relations, or brand marketing, with at least 5 years in a leadership role
  • Proven success developing integrated communications strategies for high-growth or consumer-facing brands
  • Experience managing media relations and navigating complex communications challenges
  • Strong understanding of digital channels, social media, and content distribution
  • Experience managing agencies and large-scale communications programs

Preferred

  • Healthcare of regulated-industry experience is a plus

Benefits

  • Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere
  • Ability to make important enhancements to the Healthcare industry
WeShare Health logo

WeShare Health

3.6 Glassdoor

WeShare Health is a nonprofit Healthcare Sharing organization founded in 2018 and designed to stand apart as a simple, affordable alternative to traditional health insurance. Built on the historic mutual-aid concept originally utilized by the Amish and Mennonite communities, members contribute monthly to share one another’s eligible medical expenses. As healthcare costs rise, we offer access to fair, stable pricing at 30 to 60 percent less than traditional health insurance. WeShare Health currently supports over 100,000 members and has shared more than $50 million in shared medical expenses to-date. With the nation’s largest Preferred Provider Organization (PPO) network, WeShare Health members have access to over 1.2 million providers and 68,000 pharmacies, along with discounted memberships to healthy lifestyle organizations like Noom, BetterHelp, and Amwell. Members aren’t restricted by enrollment windows either, empowering them to access the care they need when they need it.Our purpose is clear: people before profit. And the reviews prove it: rated 4.6 out of 5 on Google by members and certified as a Great Place to Work® by our employees.

Founded in 2018
Norfolk, Virginia, USA
53 employees (9 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$175K/yr – $210K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$85K/yr

Most pay falls between $69K and $114K. Based on 739 salaries.

See all WeShare Health salaries

Marketing Team

Marketing Team Size
8 (15% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
16%
Direct
25.8%
Referral
15.6%
Social
5.5%
Paid
25%

Headcount Trend

Current headcount: ~53
WeShare Health logo

VP of Marketing Communications

WeShare Health · Norfolk, VA · Remote