Responsibilities

• Own strategic allocation and accountability of the A&P budget, ensuring clear ROI tied to regional P&L.
• Drive integrated marketing and communications strategies across all departments (Retail, Wholesale, eCommerce/CRC, Finance, Operations, HR).
• Serve as a key member of the North America Executive Committee and primary strategic partner with HQ.
• Define and localize the Maison's brand narrative for North America, adapting HQ guidelines for product launches and messaging.
• Oversee integrated media strategy (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
• Cultivate relationships within entertainment, sports, and cultural industries for high-visibility placements and manage local brand reputation.
• Define the strategic vision for the B2C event calendar (approx. 300 annually) with built-in ROI measurement .
• Own the North America CRM strategy in partnership with commercial heads, championing a client-centric mindset and designing personalized client journeys.
• Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and agility.

Requirements

• 12–15 years of progressive marketing/communications experience, with at least 7 years leading cross-functional teams, ideally within luxury, premium retail, or hospitality.
• Deep understanding of the luxury client, brand codes, and the North American market dynamics.
• Proven track record in strategic A&P budget management with measurable ROI and driving transformational change.
• Exceptional executive-level communication, presentation, and negotiation skills, with the ability to influence diverse stakeholders.
• A strategic, creative, and analytical mindset, leveraging data for informed decision-making.
• Demonstrated entrepreneurial approach to building impactful partnerships and activations.
• Proficiency with relevant marketing technologies (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, SAP) and analytics tools.
• Fluent English is essential; French or Italian is a strong asset, along with willingness to travel.

Preferred

• French or Italian is a strong asset.
• Willingness to travel.

Benefits

• Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones.
• Our core benefits include medical, dental, and vision programs.
• Health savings and flexible spending accounts are also available.
• The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match.
• Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program.
• Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.