VP of Marketing & Communication

Responsibilities

• Develop and oversee execution of annual marketing plans
• Manage director of marketing position and maintain oversight of social media specialist, graphic design specialist and other associates that report to the director of marketing
• Research and facilitate paid space advertising placements and maintain relationships with advertising contacts
• Act as brand ambassador and maintain proper and effective use of the brand within the organization and the community.
• Educate community on the purpose and mission of Experience Columbia SC and establish mutually beneficial community partnerships
• When outsourcing is needed through advertising agencies or other vendor partners, handle communication, and negotiation process and bid/RFP process if needed
• Organize meetings with local attractions to streamline marketing efforts
• Conduct interdepartmental meetings to facilitate communication among departments.
• Assist with brainstorming and ideas for special events produced by various departments
• Manage director of communications position and maintain oversight of associate that reports to the director of communications

Requirements

• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
• Visionary Leadership – Displays passion and optimism; Inspires respect and trust; mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
• Change Management – Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Delegation – Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
• Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Bachelor’s degree in Marketing or Communications is required.
• 8-10 years of progressive experience related to management, sales and marketing with 4-5 years in a management role.

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• Dental insurance