VP Marketing at Co-Active Training Institute | USA | $190K/yr – $236K/yr

Co-Active Training Institute

VP Marketing

USA (Remote)

$190K/yr – $236K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive an integrated Sales & Marketing function to shape GTM, partnerships, and lifecycle from acquisition to renewal for Co-Active Training Institute.

Must-have: 15+ years in B2B/B2C enterprise marketing and 5+ years owning GTM strategy
Standout: Proven leadership across partnerships, product insights, and data-driven revenue growth

Job Description

Responsibilities

Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency
Build and own GTM strategy
Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion)
Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion
Lead Market Research and Competitive Analysis
Drive campaigns, lead demand generation and launch a structured experimentation engine
Shape pricing, promotions, packaging, and enterprise/team training offers
Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem
Lead Sales Enablement Process
Improve forecast accuracy, funnel visibility, and operating cadence

Requirements

15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle
5+ years owning GTM strategy
Experience with ecosystem/platform brands and/or adult learning, online education, or professional development
Strong at demand gen, experimentation, pricing, packaging, and audience insights
Proven channel/partner marketing leadership experience
Background in professional development, education, services, or elective online learning
Strong track record launching and scaling programs/services, including pricing and packaging
Data-driven operator comfortable building from zero to one and leading through change
Strong executive presence with the ability to influence cross-functionally without authority
Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights
Experience in learning, courses, mission-driven consumer + enterprise businesses
High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand
Strong communicator with a strategic, data-driven mindset

Benefits

Wellness Fridays, every other Friday off throughout the year!
Flexible Fridays on the alternate Fridays, to limit recurring meetings
Generous PTO and annual holidays
You’ll work remotely from your home
Medical, dental, vision plans available
Monthly Wifi Stipend
Employee Stock Ownership Plan
401k Retirement Plan
Free Employee Registration Program for our very own CTI programs
Parental leave

Co-Active Training Institute

Co-Active Training Institute (CTI) is the global leader in experiential coach and leadership training, empowering individuals and organizations to create sustainable transformation. For over 30 years, CTI has equipped more than 150,000 people across 120 countries—including employees in over a third of Fortune 100 companies—with the skills, confidence, and credentials to drive positive change wherever they are.What Makes Co-Active Stand Out:Experiential, Immersive Learning: Practice real coaching and leadership skills, receiving immediate feedback that accelerates your growth.Proven, Evidence-Based Models: The Co-Active Framework is recognized worldwide for its effectiveness in building relational capacity, enhancing communication, and fostering authentic leadership in any context.Global Community: Join a thriving network of purpose-driven change agents who support each other’s growth and collaborate to influence character, culture, and community transformation.ICF-Accredited Certification: Our Certified Professional Co-Active Coach (CPCC) credential is respected as the gold standard in the industry, opening doors to new opportunities and commanding premium ratesWho We Serve:Aspiring and Professional Coaches: Build a thriving coaching practice with the most respected credential in the industry.Organizational Leaders & Teams: Elevate engagement, fulfillment, and performance through a proven leadership development model.Change Agents & Purpose-Driven Individuals: Apply a new framework to your life and leadership, and join a global movement for positive impact.Our learning pathways provide rigorous, evidence-based methodologies that empower you to facilitate transformation in yourself and others. Explore the Co-Active difference for lasting impact.

Founded in 1996

San Rafael, California, USA

1.1K employees (30 in marketing)

www.coactive.com