VP of Marketing & Brand Strategy

Responsibilities

• Growth & Paid Media Strategy: Direct the overarching paid media and promotional strategy with a primary focus on maximizing Return on Ad Spend (ROAS) across social, search, and display channels
• Architect cross-platform advertising frameworks that leverage league-wide and local digital properties to drive ticket sales and commercial growth
• Evaluate high-level campaign performance analytics to inform long-range marketing investments and organizational revenue priorities
• Email Marketing & Lifecycle Management: Define the digital engagement vision and platform priorities, ensuring email marketing serves as a sophisticated driver for retention and fan lifecycle management
• Champion the creative briefing and storytelling process, ensuring alignment between brand narrative, design excellence, and segmented audience growth initiatives
• Event Marketing & Matchday Experience: Set the strategic vision for the matchday and event experience, aligning game presentation with organizational goals and regional audience expansion efforts
• Partnership & Commercial Marketing: Establish the standards and frameworks that guide how the brand is expressed across all corporate partnerships and community-facing activations
• Oversee media placement and multi-channel ad buying strategies to elevate the Club's profile locally, regionally, and nationally
• Direct grassroots and street team engagement strategies to deepen community connections and drive sustainable brand loyalty
• Partner with leadership to identify and integrate innovative sponsorship opportunities that advance the Club's competitive and financial position

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Sports Management, or a related field. An MBA or advanced marketing certification is preferred.
• 5–8+ years of progressive marketing experience, with at least 3 years in a dedicated leadership role managing cross-functional teams (e.g., Director level or equivalent).
• Proven background managing major partnerships and executing complete activation programs
• Deep domain knowledge in sports and entertainment sponsorship structures, media, events, promotions, and contracting
• Demonstrated experience leading both highly analytical digital marketers and highly expressive creative teams.
• Possess and maintain a current and valid driver’s license
• Must complete and maintain SafeSport and all required Major League Soccer (MLS) training requirements applicable to the position
• Must maintain legal authorization to work in the United States without employer sponsorship.

Preferred

• MBA or advanced marketing certification is preferred