Responsibilities

• Responsible for instilling a culture of continuous improvement (CI) and building a team that provides marketing services to the properties in alignment with the Company’s strategic goals and objectives. Drives change management programs through effective planning, execution, and communication.
• Leads the creation of formalized processes to drive effectiveness of marketing services.
• Drives large scale strategic transformation programs across the organization.
• Serves as a Marketing thought leader and technical resource for the department, division, and/or enterprise.
• Guides and influences people, processes, and resources to support business interests as well as team member’s growth and development.
• Builds trusting relationships with team, property leaders, and executive leadership.
• Possesses and applies a comprehensive knowledge of current and evolving best practices and industry trends.
• Understands the implications of process changes on other support functions, regulatory requirements, internal controls, and people.
• Adapts to shifting priorities while maintaining focus on the broader business goals and objectives. Effectively generates continuous improvements in service levels.
• Measures the financial impact of process improvements for both efficiency and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Advertising, or related field. Master’s degree preferred.
• At least ten (10) years’ experience in marketing and advertising; At least five (5)years’ experience managing digitally oriented consumer marketing teams.
• Experience in working with all levels of management, including consulting with key business stakeholders.
• Experience in project management of multiple large and complex business projects.
• Strong organizational and communication skills.
• A proven and successful track record leading a team.
• Must be able to travel to other properties, including those out of state.
• Proficient in MS office products and related media software.
• Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.