VP, Marketing at Audyence | Austin, TX

Audyence

VP, Marketing

Austin, TX (On-site)

Salary Not AvailableDirector/ExecutiveSalaried Ft

Posted 4 months ago

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Job Summary

Drive an AI-enabled GTM engine for scalable B2B demand generation and pipeline growth.

Own design and implementation of a scalable, AI-powered GTM architecture.
Must-have: 8–12+ years in marketing with senior leadership in B2B domains.
Standout: proven ABM playbooks and cross-functional collaboration at scale.

Job Description

Responsibilities

Architect a Modern AI-Driven GTM Engine
Design and implement a scalable GTM architecture leveraging next generation AI tools
Build integrated systems that automate entire/significant portions of workflows related to : Content production
Build integrated systems that automate entire/significant portions of workflows related to : Demand generation
Build integrated systems that automate entire/significant portions of workflows related to : Demand capture
Build integrated systems that automate entire/significant portions of workflows related to : Lead routing and scoring
Build integrated systems that automate entire/significant portions of workflows related to : Nurture and lifecycle marketing
Build integrated systems that automate entire/significant portions of workflows related to : Customer expansion and engagement
Establish closed-loop attribution and performance measurement frameworks tied directly to revenue outcomes
Continuously optimize conversion rates across the funnel using data, experimentation, and automation

Requirements

8 to 12+ years of marketing experience, including 2+ years in a senior leadership role in B2B media, martech or adtech
Proven track record of building and scaling GTM systems to driving demand generation and pipeline growth in a high-growth environment
Deep hands-on experience with modern technology stacks, including:
HubSpot, or similar AI-enabled CRM and marketing automation platforms
Claude Sonnet, Blaze.ai or similar AI-content creation methodologies
Canva or similar short- and long-form content design tools
Clay or similar enrichment and data-driven outbound platforms
Runway Gen-4.5, Kling 2.6 or similar high-fidelity AI-video generation tools
InVideo AI or similar social media video content creation tools
Pictory AI or similar content repurposing tools
Demonstrated ability to build and implement scalable marketing systems and processes focused on highly targeted ABM tactics targeting specific buying groups
Hands-on approach and a “builder-mentality” with the level of support typical of a B2B Marketing department
Highly creative thinker with a track record of launching unique and standout campaigns
Strong analytical mindset with the ability to translate data into actionable insights
Exceptional leadership, communication, and cross-functional collaboration skills

Benefits

Medical, Dental, Vision for employees and family
401k
Monthly Stipends for Health & Wellness
Monthly Stipends for Home Internet
Monthly Stipends for Cell phone
Monthly Stipends for Child/Pet Care
Monthly Stipends for Commuter perks
Equity in a fast-growing company
Work from our beautiful downtown Austin office

Audyence

Audyence is building software that dramatically improves the ROI of B2B demand generation efforts. Demand generation marketers deserve better. As the first programmatic platform purpose built for B2B cost-per-lead programs, Audyence provides demand marketers and agencies direct, transparent access to an ecosystem of publishers and content syndication providers, reduces time-to-market by up to 95%, provides data-driven intelligence that improves conversion rates, and improves cost efficiency by average of 50%. Welcome to the next wave of Demand Innovation.

Founded in 2023

Austin, Texas, USA

22 employees (2 in marketing)

www.audyence.com