VP, of Marketing and Acquisition at GCI Communication Corp. | USA | $152K/yr – $253K/yr

GCI Communication Corp.

VP, of Marketing and Acquisition

USA (On-site)

$152K/yr – $253K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead the VP-level Marketing & Acquisition strategy to drive profitable multi-channel growth across markets, align offers and pricing, and optimize performance from first touch to onboarding.

Own end-to-end acquisition strategy and multi-channel campaigns across markets.
Must-have: Ten+ years managing multi-million dollar media budgets in digital and traditional channels.
Standout: Cross-functional leadership across Product, FP&A, and Customer-facing teams.

Job Description

Responsibilities

Design and execute the end-to-end acquisition strategy to drive profitable growth across all consumer markets and customer segments
Translate market intelligence into actionable plans
Shape front-of-book offers and pricing in partnership with Product and FP&A
Orchestrate multi-channel campaigns across Digital, Retail, and Contact Center
Embed analytics to optimize performance
Own acquisition targets, marketing investment, and demand-generation effectiveness
Ensure a consistent customer experience and tight cross-functional alignment from first touch through onboarding

Requirements

A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis
High School diploma or equivalent
Bachelor’s degree in Business, Communications, Marketing or related field
Minimum of twenty (20) years of progressive experience in acquisition strategy and/or multi-channel campaign execution, or related background, to include:
At least fifteen (15) years of experience in digital and traditional marketing (i.e., retail, contact center, social and paid media)
At least ten (10) years managing large multi-million dollar media/demand gen budgets
At least five (5) years of supervisor/manager experience leading cross-functional teams

Preferred

Master’s degree
Telecommunications experience
Relevant telecom industry or job specific certifications

GCI Communication Corp.

3.5 Glassdoor

Hi, we’re glad you’re here! GCI is Alaska’s largest telecommunications provider. We’re headquartered in Anchorage where we’ve served our neighbors for more than 40 years. GCI employs nearly 2,000 Alaskans and has invested more than $4 billion in its Alaska network and facilities. Today, GCI serves more than 200 communities including some of the most remote in North America. GCI's services are connected through fiber optic, satellite, and microwave network facilities, which are connected to the lower 48 states by geographically diverse fiber. This is the only network of its kind in Alaska. It allows the company to provide customized services to healthcare, education, enterprise, and residential customers in the Alaska market, which covers an area larger than Texas, California, and Montana combined.More information about GCI and Alaska’s Most Advanced Network can be found at www.gci.com.GCI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Founded in 1979

Anchorage, Alaska, USA

www.gci.com

60% recommend to a friend

70% CEO approval