VP of Marketing $120,000-$198,000/annually

Responsibilities

• Property Marketing Strategy & Leadership
• Provide property leadership, direction, and outcome accountability across Advertising, Direct Marketing, Player Development, Promotions, Database, Entertainment, and related marketing activities in partnership with enterprise shared-service leaders.
• Own the development and execution of the annual property marketing plan to increase revenue, market share, profitability, and Guest engagement in alignment with enterprise strategy and property business objectives.
• Analyze market, competitive, demographic, and Guest trends to identify opportunities, risks, and recommended changes to property strategy and investment.
• Serve as the primary property Marketing integrator, establishing clear priorities, decision rights, owners, timelines, and escalation paths for major campaigns, promotions, events, and Guest initiatives.
• Lead property adoption and effectiveness of loyalty, acquisition, retention, and market-development initiatives within enterprise program standards.
• Lead property entertainment strategy and business performance, including calendar planning, act and show recommendations, pro forma development, revenue goals, pricing, promotional strategy, documented approvals, cross-functional readiness, and post-event learning.
• Cross-Functional & Shared-Service Partnership
• Partner with functional leaders to define business requirements, evaluate performance, and optimize property marketing effectiveness.
• Partner with property leadership, Gaming, F&B, Hotel, IT, Finance, and shared-service leaders to improve marketing capabilities, tools, governance, and cross-property coordination.

Requirements

• Bachelor’s degree in business, marketing, or a related field plus eight (8) years of marketing or related experience, or an equivalent combination of education and experience.
• Five years of progressive leadership experience in marketing required, which may be included within the eight (8) years of experience.
• Extensive experience in marketing campaign development, execution, and data-driven decision-making.
• In-depth understanding of media strategy and practices.
• Strong communication, team management, and leadership skills.
• The ability to translate enterprise strategy into a clear property marketing vision, priorities, plans, and measurable business outcomes.
• Strong leadership skills to inspire and motivate a marketing team.
• A deep understanding of marketing principles, market trends, and consumer behavior.
• Proficiency in digital marketing strategies, including online advertising, search engine optimization (SEO), social media marketing, content marketing, and email marketing.
• Strong analytical skills to interpret revenue, Guest, campaign, promotional, entertainment, and market performance; track key performance indicators (KPIs); and convert insights into decisions, accountable actions, and measurable ROI improvement.

Benefits

• Support + Benefits
• - Competitive salary and benefits, including medical, dental, vision, 401(k) with match, tuition reimbursement, paid parental leave, and recognition programs, subject to current plan terms.