VP, Intelligence

Responsibilities

• Transforms complex datasets, both primary and secondary, into clear, compelling narratives and actionable insights that shape strategy, audience development, and opportunities across enterprise priorities.
• Develops an annual research agenda for the department plans based on voiced and inferred needs of the enterprise and optimizes impact with the available resources.
• Liaises and collaborates with leaders/stakeholders from across the enterprise to apply marketplace and consumer insights that may inform policies, advocacy positions, business strategies, and product or program development, to drive strategies and decisions.
• Meets with leadership from across the organization to hear evolving needs and assess the value of insights produced by the team. Participates in external committees and/or forums to share, learn, and apply best practices. Owns the testing and experimentation agenda, including test design, learning priorities to scale what works across the business unit.
• Leads selected strategic initiatives with material impact to the enterprise. Collaborates with senior leadership to develop scenarios and translate consumer and marketplace insights into long-term goals and strategic plans to ensure continued success in growth and profitability.
• Oversees key market intelligence and insights to provide input to planning and enables effective strategic, tactical and operational decision-making.
• Identifies emerging trends, competitive threats, and whitespace opportunities to guide long-term strategy.

Requirements

• Bachelor’s degree in Market Research, Business, Economics, Statistics, Data Analytics, Social Sciences, Marketing, or a related field; advanced degree preferred.
• 10+ years of progressive experience in market research, consumer insights, business intelligence, strategy, analytics, or related disciplines, including responsibility for enterprise-level research and decision support.
• Demonstrated success synthesizing complex quantitative and qualitative data from multiple sources into actionable insights, strategic recommendations, and compelling narratives that influence executive decision-making.
• Proven experience developing and leading enterprise research agendas, intelligence programs, or strategic learning initiatives that inform business priorities, audience growth, product development, and organizational strategy.
• Strong expertise in consumer research, marketplace intelligence, trend analysis, competitive intelligence, and performance measurement, with the ability to identify emerging opportunities, risks, and shifts in consumer behavior.
• Experience partnering with senior executives and cross-functional stakeholders to translate consumer, market, and operational insights into strategic plans, business cases, policy recommendations, and enterprise priorities.
• Demonstrated ability to design and oversee testing, experimentation, and measurement frameworks that evaluate program effectiveness, generate actionable learning, and drive continuous improvement.
• Proven track record leading high-impact strategic initiatives, influencing organizational direction, and leveraging insights to support long-term growth, innovation, audience engagement, and business performance.
• Regular and reliable job attendance
• Effective verbal and written communication skills

Preferred

• Advanced degree preferred.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.