Location: remote is possible; Austin, TX (preferred)

Type: Full-time

APPLY -> https://waterboycan.typeform.com/headofgrowth

About Waterboy

Waterboy makes hydration formulas that help you bounce back, keep going, and feel like a functioning human again... and we try not to take ourselves too seriously while doing it.

We’re sold online and in major retailers nationwide (12k+ stores). We’re growing fast and looking for a Head or VP of Growth (based on experience) to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment.

We lean into culture, irreverent marketing, and creative that doesn’t look like every other “clean, minimalist, fruit forward” brand on the shelf.

What You'll Own

Paid Acquisition (Meta + TikTok led)

• Daily pacing, channel mix, and budget allocation across existing and emerging channels
• CAC and MER targets that protect contribution margin while we scale spend
• A weekly creative testing roadmap - concepts, hooks, audiences, offers, landing pages
• A portfolio of evergreen winners that keep working when the new stuff doesn't

Creative Strategy

• Lead the creative engine for paid: dozens of new variations per week, not per month
• Diagnose what's working and why - hook, pacing, narrative, format
• Brief and direct creators, editors, and UGC partners on what performs
• Partner with Brand so growth creative feels like Waterboy, not like a performance ad

Analytics & Forecasting

• Build CAC/LTV models and revenue forecasts the team can actually plan against
• Own the attribution stack and reconcile when they disagree
• Turn weekly numbers into next week's tests

CRO & Lifecycle

• Own landing page, PDP, and checkout testing
• Partner on email/SMS lifecycle to lift LTV and subscription retention
• Find and fix the funnel leaks that paid spend can't outrun

Team

• Build the growth team as we grow - likely 2–4 hires in your first year
• Decide what stays in-house vs. agency, and own those relationships

What You've Done

• 7+ years in DTC growth, with at least 2 in a senior/lead role
• Personally owned a paid social budget of $20M+/year
• Scaled a DTC brand through the $50M → $100M+ range as the directly responsible person for growth
• Comfortable in ad accounts, in spreadsheets, and in a room with a founder who moves fast
• Bonus: CPG, beverage, supplement, or hydration experience; subscription growth experience

Who You Are

• You're hands-on by default. You don't need a deck to make a decision
• You think in MER and contribution margin, not just ROAS
• You see creative as the biggest lever in paid
• You've scrappy and worked with founders before
• You want to build the system, not inherit one

Compensation & Benefits

• Competitive base + performance bonus + meaningful equity
• Health, dental, vision
• 401k match

How to Apply

https://waterboycan.typeform.com/headofgrowth