Responsibilities

• Own marketing strategy and operating plan across the Axiad portfolio, with primary focus on defining and winning the IVIP category for Mesh.
• Develop the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and resonate from CISO to board level.
• Personally write positioning and messaging—translate Mesh's technical differentiation (FAIR/ALE risk quantification, identity correlation, closed-loop remediation) into compelling buyer-language narrative that drives value selling.
• Lead analyst relations strategy with Gartner, Forrester, KuppingerCole, and Frost & Sullivan. Shape how the market defines IVIP and ensure Axiad is at the center of that conversation.
• Build a network of partners, analysts, and industry influencers who amplify the Mesh narrative. Create a repeatable motion for earning external validation and third-party credibility at scale.
• Architect a modern, AI-native demand generation engine—ABM, content, digital, events—partnered tightly with the CRO to hit pipeline and conversion targets.
• Build and instrument a product-led growth motion at the entry tier to drive land-and-expand revenue for Mesh. Bring a consumer-grade lens—B2C/PLG instincts as a forcing function for simplicity, transparency, and speed in enterprise IAM.
• Lead new product introduction launches end-to-end: positioning, enablement, PR/AR outreach, sales and channel readiness, and launch metrics.
• Develop full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at each funnel stage. Monitor performance ruthlessly—kill what isn't working, double down on what is.
• Build sales enablement tools that accelerate deal velocity: competitive battlecards, objection handling, product demonstrations, and sales plays tied directly to deal movement and time-to-value.

Requirements

• Marketing experience in B2B SaaS with category-creation experience strongly preferred. Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required.
• Proven track record personally building positioning and messaging frameworks that earned analyst recognition or defined a new market category.
• Deep product marketing chops—you can translate complex technical differentiation into language that moves buyers and equips sellers.
• Hands-on experience architecting modern demand generation programs (ABM, content, digital, events) with measurable pipeline attribution.
• Track record shipping product-led growth or self-serve trial motions and driving land-and-expand revenue.
• Exceptional communicator—polished writer, compelling speaker, and comfortable as the face of the company at industry events and in analyst briefings.
• Native fluency with AI tools across marketing workflows. You know how to compete for LLM visibility and use AI to amplify output, not just experiment.
• Experience partnering tightly with sales leadership (CRO-aligned) in a revenue-accountable marketing structure.
• Player-coach mindset—comfortable building and scaling a function from a small team while personally producing the work.