Responsibilities

• Own worldwide pipeline generation across all online channels, with clear pipeline and revenue targets.
• Build distribution strategies beyond just hitting publish, for product launches, acquisitions, and other big marketable moments.
• Oversee our SEO/AEO strategies that bring in high-intent organic traffic and ensure that Varonis is accurately represented in Google's AI mode, ChatGPT, Perplexity, Claude, and whatever comes next.
• Spot cultural moments, trends, and memes that our brand can authentically be part of . Move fast to capitalize on them.
• Reverse engineer successful strategies from companies like Ramp, Rippling, Wiz, and Clay and adapt them to Varonis.
• Design and run creative experiments that make people talk about and remember Varonis.
• Work with the brand and creative team to create "stunts" and attention-grabbing moments that put us in the conversation.
• Run marketing ops with clean data, tight lead handoffs, and attribution the executive team trusts.
• Write compelling copy for every touchpoint: ads, emails, landing pages, in-product messaging.
• Partner with creators, influencers, or publications to amplify reach.

Requirements

• 6+ years of B2B marketing experience, with at least 3 leading demand generation, growth, or performance marketing teams at scale.
• A track record at high-growth enterprise B2B SaaS companies, ideally in security, infrastructure, or a technical buyer category.
• Direct experience owning a marketing budget and pipeline/revenue targets.
• Cybersecurity or data security domain experience is a plus but not required.