VP - Growth Media

USA (Remote)

$232K/yr – $348K/yrSenior LevelFull time

Posted 7 hrs ago

Job Summary

Own the enterprise paid media strategy and end-to-end customer acquisition program across multi-channel channels, with measurement and optimization as core workstreams.

Own end-to-end acquisition strategy across channels
Lead optimization, testing, and measurement with Marketing Analytics

Job Description

Responsibilities

Paid Media Strategy & Investment Develop and execute enterprise paid media strategies across all customer acquisition channels, balancing long-term brand investment with short-term performance objectives.
Channels Include: Paid Search; Paid Social; Programmatic; Mass Media (TV, CTV, Video); Out-of-Home (OOH); Audio; Direct Mail; Emerging acquisition channels
Performance Marketing: Own the end-to-end customer acquisition strategy, continually improving efficiency through optimization, experimentation, and innovation.
Responsibilities Include: Prospecting strategy; Audience strategy; Media channel optimization; Budget allocation; Bid and investment strategy; Creative testing in partnership with Brand; Landing page optimization partnership with Digital Experience; Customer acquisition forecasting in partnership with Marketing Analytics
Search & Discoverability: Lead the organization's approach to organic and AI-powered discoverability, Including: Enterprise SEO strategy; Generative Engine Optimization (GEO); AI search optimization; Organic search growth
Media Planning & Buying: Lead annual and seasonal media planning processes that maximize business outcomes across all business units. Responsible For: Media investment strategy; Budget allocation; Channel mix; Flighting; Audience planning; Market prioritization; Agency planning oversight
Measurement & Optimization: Partner with Marketing Analytics to develop and continuously improve marketing effectiveness through advanced measurement. Including: Attribution strategy; Incrementality testing; Media Mix Modeling (MMM); Experiment design; Performance reporting; Investment optimization; Channel performance insights
Agency & Partner Leadership: Lead relationships with external media agencies and strategic media partners. Responsible For: Agency strategy; Performance management; Commercial negotiations; Capability development; Innovation roadmap; Media partnerships
Audience & Data Strategy: Partner closely with Marketing Analytics, Lifecycle Marketing and Digital Experience to improve targeting and customer acquisition. Including: First-party data capture strategy; Audience development; Propensity-based targeting; Lead scoring strategy; Identity resolution; Personalization enablement
The Vice President will be directly accountable for delivering measurable improvements across key growth metrics, including: New customer growth; Customer acquisition efficiency; Lifetime Value to Customer Acquisition Cost (LTV:CAC); Cost Per New Start (CPNS); Marketing ROI; Paid media performance; Acquisition channel contribution; Prospecting effectiveness; Media investment efficiency; Incremental customer acquisition; First-party audience growth

Requirements

12+ years of progressive marketing leadership experience, with significant expertise in performance marketing and customer acquisition
Proven experience managing large-scale, multi-channel media budgets
Deep expertise across paid search, paid social, programmatic, video, audio, direct mail, and emerging acquisition channels
Demonstrated success improving acquisition efficiency and profitable customer growth
Experience leading media agencies and complex external partnerships
Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance measurement
Experience leveraging first-party data, audience segmentation, and propensity modeling to improve marketing performance
Executive-level communication skills with the ability to influence cross-functional leaders and executive stakeholders
Experience building and developing high-performing teams through periods of transformation and growth

Preferred

Experience leading marketing for a large-scale consumer brand with significant media investment with both retail and digital experiences
Experience building and leading high-performing media teams
Background in retail, financial services, subscription, or high-volume customer acquisition businesses
Experience optimizing marketing through AI, automation, and emerging marketing technologies
Familiarity with Adobe, Google, Meta, and other enterprise marketing platforms
MBA or equivalent advanced business experience

Benefits

competitive pay, comprehensive benefits, and support for life both in and outside of work.
associate tax prep benefit.
Business Travel Accident Insurance; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955

Kansas City, Missouri, USA

16K employees (361 in marketing)

www.hrblock.com

72% recommend to a friend

79% CEO approval