Responsibilities

• Set the enterprise growth and full-funnel media strategy to generate qualified demand, improve market share, support profitable sales, and strengthen customer retention.
• Lead annual, quarterly, and monthly media planning across national, regional, market, and store levels, balancing enterprise scale with local relevance and original equipment manufacturer requirements.
• Allocate investment across brand and performance channels using business objectives, market opportunity, inventory, customer demand, and marginal-return insights.
• Create clear decision frameworks for channel mix, audience strategy, geographic prioritization, pacing, optimization, and test-and-learn activity.
• Own the enterprise plan for paid demand and communicate expected opportunity volume, efficiency, and sales contribution by line of business.
• Lead growth and media plans for New, Used, We Buy Your Car, and After-Sales, translating revenue, share, inventory, margin, and customer objectives into actionable demand plans.
• Partner with each line of business to define target audiences, offers, messaging, media roles, customer journeys, and performance expectations.
• Identify enterprise and cross-line-of-business opportunities that increase customer lifetime value and position AutoNation as the preferred partner across the full automotive ownership journey.
• Bring competitive, customer, market, and performance insights forward to shape business decisions and near-term actions.
• Lead performance marketing across paid search, paid social, video, display, programmatic, audio, and other demand channels, ensuring investment is aligned to the highest-value opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Economics, Analytics, or a related field, or equivalent relevant experience. Master’s degree preferred.
• Twelve or more years of progressive marketing experience, including significant leadership of integrated media, performance marketing, or enterprise growth strategy for a complex, multi-location consumer business.
• Seven or more years of people leadership experience, with success building teams, developing talent, and leading through influence in a matrixed organization.
• Demonstrated ownership of large, multi-channel media investments spanning brand and performance channels, including paid search, paid and organic social, video, audio, display, programmatic, and third-party media.
• Proven ability to translate enterprise and line-of-business objectives into integrated plans that deliver measurable demand, revenue, market-share, efficiency, and customer outcomes.
• Strong command of marketing measurement, financial stewardship, incrementality, attribution, experimentation, forecasting, and executive performance reporting.
• Experience leading agencies, platforms, publishers, marketplaces, and complex commercial partnerships. Automotive, retail, franchise, dealer, or other distributed-location experience preferred.
• Exceptional executive communication, judgment, negotiation, change leadership, and cross-functional partnership skills.
• Must meet company requirements for employment.
• Valid in-state driver’s license and an acceptable, safe driving record maintained throughout employment.

Preferred

• Master’s degree preferred.
• Automotive, retail, franchise, dealer, or other distributed-location experience preferred.

Benefits

• Competitive compensation and 401k matching
• Insurance plans (health, dental, vision) and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
• AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.